labs | 8.1

Business Tools and Software

In today’s digital era, leveraging the right software can significantly enhance operational efficiency and customer engagement for local shops. This comprehensive comparison guide will explore various small business software solutions, focusing on features, pricing, and user experience to help local shop owners make an informed decision.

POS (Point of Sale) Systems


  • Features: Square offers an intuitive POS system, integrated payment processing, inventory management, and customer insights.
  • Pricing: Free basic version; additional features available at varying monthly rates.
  • Best for: Retail and food & beverage businesses looking for an all-in-one solution.

Shopify POS

  • Features: Seamless integration with Shopify’s eCommerce platform, inventory management, and omnichannel selling features.
  • Pricing: Starts at $29/month, with additional costs for payment processing.
  • Best for: Retailers seeking to expand their online presence alongside their physical store.

Vend (Now Lightspeed)

  • Features: Advanced inventory management, customer loyalty programs, and multi-outlet support.
  • Pricing: Plans start from $99/month.
  • Best for: Retail businesses with one or more locations looking for in-depth reporting and analytics.

Accounting Software

QuickBooks Online

  • Features: Comprehensive accounting features, including invoicing, payroll, and financial reporting.
  • Pricing: Starts at $25/month.
  • Best for: Any small business in need of robust accounting software with scalability.


  • Features: Real-time financial reporting, inventory management, and payroll.
  • Pricing: Starts at $11/month.
  • Best for: Small businesses looking for an easy-to-use, cloud-based accounting solution.


  • Features: Simplified invoicing, expense tracking, and time tracking.
  • Pricing: Starts at $15/month.
  • Best for: Freelancers and service-based businesses prioritizing ease of use and customer service.

Inventory Management


  • Features: Real-time inventory tracking, order management, and integrated POS features.
  • Pricing: Custom pricing based on business needs.
  • Best for: Businesses with complex inventory needs across multiple channels.

Zoho Inventory

  • Features: Order management, automation workflows, and multi-channel selling.
  • Pricing: Free for up to 50 orders/month; paid plans start at $59/month.
  • Best for: Small to medium-sized businesses looking for an affordable inventory management solution.

Lightspeed Retail

  • Features: Advanced inventory management, customer loyalty, and eCommerce integration.
  • Pricing: Starts at $69/month.
  • Best for: Retail businesses needing detailed inventory tracking and sales analytics.

Customer Relationship Management (CRM)

HubSpot CRM (This is the CRM we use at Groow)

  • Features: Contact management, email marketing, and sales pipeline tracking.
  • Pricing: Free basic plan; paid plans starting at $45/month.
  • Best for: Businesses of all sizes looking for a comprehensive, scalable CRM solution.

Salesforce Essentials

  • Features: Lead and opportunity tracking, email integration, and case management.
  • Pricing: Starts at $25/user/month.
  • Best for: Small businesses needing a powerful CRM with extensive customization options.

Zoho CRM

  • Features: Sales automation, marketing automation, and analytics.
  • Pricing: Free for up to 3 users; paid plans start at $14/user/month.
  • Best for: Small to medium-sized businesses seeking an affordable, feature-rich CRM.


Selecting the right software is crucial for the growth and efficiency of local shops. By considering the unique needs of your business and comparing features and pricing of the software options available, you can ensure you invest in the solutions that will offer the most benefit. Whether you’re looking for a comprehensive POS system, robust accounting software, detailed inventory management, or an all-encompassing CRM, there’s a software solution out there to meet your needs. Take the time to research, take advantage of free trials, and choose software that will grow with your business. Let’s embark on this journey together, picking the right business tools and software is a key component to operational efficiency within your business.

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Our Story

a new generation of marketing

Groow was founded in 2018 on the belief that every business deserves the opportunity to grow. Our initial investment in the service industry drove progress toward that vision — then we built the LABS platform to solve for access to up-to-date marketing solutions. Today, we empower business owners everywhere to join our mission and achieve growth.