Google Business Profile for Multiple Locations: One Profile Each, Done Right

If your business has more than one location, each one needs its own Google Business Profile. One profile for the whole company can only show one address on the map, so customers near your other locations don't see you. The fix is a profile per location, kept consistent, and managed together.

The problem

It usually goes one of three ways. There's only one profile, so the second and third locations never show up in Google Maps. Or there are profiles for every location, but they were made at different times by different people, so the names, categories and hours don't match. Or someone made extra profiles for towns the business doesn't have an office in, which Google treats as against its rules and can suspend.

Which locations get a profile

• A location where customers visit you, staffed during the hours you list.
• A service-area location, where your team goes to customers from that base. Show the area you serve and hide the address if customers don't visit.
• Not a mailbox, a virtual office or a desk you rent but don't staff. Google's guidelines don't allow profiles for those.

How to set them up

1. Use the same business name everywhere, the one on your sign and paperwork. Put the town in the address, not the name: “Northbeam Heating & Air”, not “Northbeam Heating & Air Ankeny”.
2. Give each location its own phone number and its own hours.
3. Link each profile to that location's page on your website, not the homepage. The page should show the same name, address and phone.
4. Choose the same main category for every location that does the same work, then add the services each one actually offers.
5. Add real photos from each location: the building, the team, the vans, the jobs.

Manage them together

Put every location in one business group in Google Business Profile, so the right people can manage all of them. If you have 10 or more locations of the same business, Google lets you request bulk verification instead of verifying each one by itself.

Keep them right

• Ask each location's customers to review that location, and reply to every review.
• Post on each profile, about that location: a finished job nearby, a seasonal offer, a new team member.
• Check each profile regularly. Google and the public can suggest edits, and a changed phone number or category can go unnoticed for months.
• Keep your name, address and phone the same on directories and your website for every location.

How Groow does it

Add hello@groowgroup.com as a Manager on the Google account that holds your locations. Once your main profile is linked, Groow brings in the other locations with the same business name, with their addresses, phones and profiles. From then on each location gets its own reviews analysis, local maps and Google posts, and Groow reads every location's public listing each week and tells you when something changes.