Answer engine optimization: be the answer, not a link

Answer engine optimization (AEO) is shaping your website and your presence online so AI assistants, Google's AI Overviews and voice assistants pick your business as the answer. Groow does AEO every week: it finds the questions your customers ask, checks who gets picked, and rewrites your pages so the answer is yours.

Updated

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Perplexity Perplexity · Des Moines, IA

Who can replace my furnace this week?

Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].

  • [1] northbeamhvac.com/furnace-replacement
  • [2] google.com/maps · 312 reviews
  • [3] yelp.com/biz/oakline-comfort

Sample data

What we do

Questions, answered by name

We find the questions people ask before they buy, and make sure your pages answer each one plainly, in words AI can lift.

Questions

Question library · HVAC

25 questions

EmergencyHigh value

  • “My furnace stopped working. Who can come out today?”
  • “24 hour emergency HVAC near me”

ReplacementHigh value

  • “Who should I hire for a new AC install?”

Cost

  • “How much is a new furnace, and who's worth a quote?”

Trust

  • “Which HVAC companies are family owned?”

Sample data

The answer first

AI and Google quote the first lines of a section. We rewrite your openings so the answer comes before the details.

Why it matters
New page · /northbeam-vs-oaklineDraft

Northbeam vs. Oakline Comfort Co.: furnace and AC service in Des Moines

Prices, side by side

Same-day service

Warranties

Common questions

Built from

24 questions · 8 cited sites · 3 competitor pages

Schema

FAQPageProductBreadcrumb

Needs your OK

ApproveEdit

Sample data

Labels machines read

FAQ, service and business structured data, so assistants can tell what a page is about without guessing.

Site check
furnace-replacement-des-moines.htmlJSON-LD
{
  "@type": "LocalBusiness",
  "name": "Northbeam Heating & Air",
  "areaServed": "Des Moines, IA",
  "makesOffer": {
    "@type": "Service",
    "name": "Furnace replacement"
  },
  "aggregateRating": { "ratingValue": 4.9 }
}

Sample data

Who gets picked instead

When a competitor's page is the answer, Groow shows what it says that yours doesn't.

Competitors

Share of AI recommendations

44 answers per engine

CompanyChatGPTClaudePerplexityGoogle AI
Oakline Comfort Co.
82%
74%
69%
51%
Northbeam Heating & AirYOU
64%
48%
71%
22%
Ridgeway Mechanical
44%
52%
38%
40%
Bluestem Heating
19%
23%
12%
30%
Prairie Air Pros
11%
8%
17%
6%

Sample data

How it works

  1. 1

    We find the questions your customers ask, and who gets picked as the answer today.

  2. 2

    We rewrite the pages that should answer them, answer first, with real facts.

  3. 3

    You approve each change before it goes live, or let us handle it.

  4. 4

    Every week you see which answers name you.

The plan that fits

Plus · from $349/mo

We draft, you approve. Cancel anytime.

See plans

Questions

What is answer engine optimization?

AEO is optimizing your content so tools that give one answer instead of a list of links, like ChatGPT, Perplexity, Google AI Overviews, Siri and Alexa, use your business or your page as that answer.

What's the difference between AEO, GEO and SEO?

SEO aims for a high spot in Google's links. AEO aims to be the single answer. GEO, generative engine optimization, is the newer name for the same goal in AI-written answers. In practice AEO and GEO are the same work, and both sit on top of good SEO.

How do I get picked as the answer?

Answer the exact question in the first sentence or two, back it with specific facts, add FAQ and business structured data, keep your details the same everywhere, and be mentioned on the sites AI trusts.

Does AEO work for voice search?

Voice assistants read out one answer, often from the same sources as Google and AI search, so the same work helps. Groow measures AI assistants and Google, not voice devices directly.

What does AEO cost with Groow?

It's part of every plan: Starter $149 a month billed yearly, Plus $349 and Growth $798. Monthly plans can be cancelled anytime.

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