A sample monthly report

This is what you get every month: what we did, what moved on Google, Google Maps and AI answers, and what's next. It's for Northbeam Heating & Air, a fictional business, so every number below is example data. Your real report uses your own numbers.

Updated

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Northbeam Heating & Air · October 2026 · Growth plan · Example data

This month, against last month

AI answers that name you
31%
Last month 22%. Across ChatGPT, Gemini, Claude, Perplexity and Google AI.
Clicks from Google
1,240
Last month 1,050. From your Google Search Console.
Visits from AI assistants
86
Last month 61. From your Google Analytics.
Calls, forms and bookings
42
Last month 35. From Google and AI, marked in Google Analytics.
Google Maps top 3
7 of 12
Last month 5 of 12. Your main searches, around your area.

What we did

4 new pages
Heat pump installation, furnace repair cost in Des Moines, AC tune-up checklist, and a service page for Ankeny.
18 page fixes
New titles on 6 pages, the answer moved to the first lines on 9, and answers to 3 common questions added.
4 Google posts
One a week: a furnace safety check, a same-day repair, financing, and a finished install with photos.
11 review replies
Every new Google review answered within two days.
3 new listings
Two home-service directories and the local chamber of commerce, the sites AI cites for competitors but not for you.
Monthly call
30 minutes on what moved and what to do next month.

What moved

  • ChatGPT now names you for “emergency furnace repair in Des Moines”, after the new listings went live.
  • “furnace repair des moines” moved from spot 9 to spot 4 on Google after the page refresh.
  • You're in the Google Maps top 3 for “ac repair near me” in 2 more neighborhoods.
  • Google AI's answer now gives your correct service area, after the fix on your Google profile.

What AI says about you

What you want to be known for, checked against every assistant's answers.

  • Same-day furnace repair✓ Right

    Said by 4 of 5 assistants

  • Serves Ankeny and West Des Moines✓ Right

    Fixed this month: Google AI listed Ames

  • Financing available– Missing

    No assistant mentions it yet. Next month's page work.

  • Phone number✕ Wrong

    Perplexity repeats an old number from one directory. We've asked them to update it.

You and your competitors

Share of the times AI names a heating company in Des Moines.

  • Ridgeway Mechanical34%
  • Northbeam Heating & Air31%
  • Bluestem Heating19%
  • Prairie Air Pros12%

Next month

  1. A financing page, so AI can say you offer it.
  2. Get listed on the 2 sites that still name Ridgeway and not you.
  3. Refresh the heat pump page, which lost clicks this month.
  4. Keep answering every review, and post weekly.

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Every number is one you can check

Your real report comes from your own Google Search Console and Google Analytics, and from Groow's weekly checks of Google, Google Maps and every AI assistant. Nothing is estimated, and where we don't have a number, the report says so. We don't promise rankings; you see what moved, every month.

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