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Win the Google searches that are almost yours

AI assistants and Google read the same web. Groow brings in your Search Console every day and points out the searches where you're close to page 1, the ones people see but skip, and the pages losing clicks, then helps you find and track the searches worth winning.

Updated

Almost on page 1

Search Console · 28 days

Clicks

1,284

Shown

31,200

Avg. spot

9.6

SearchSpotShown
furnace repair des moines11.41,920
ac tune up near me13.8880
heat pump installer12.1640

Sample data

Google Search and keywordsWhat you get

Refresh plans for pages losing clicks

When a page starts losing Google clicks, Groow shows which searches it lost and why (it slipped down, fewer people searched, or fewer clicked), the pages now ranking above it and what they cover that it doesn't, then drafts the refresh.

New page · /northbeam-vs-oaklineDraft

Northbeam vs. Oakline Comfort Co.: furnace and AC service in Des Moines

Prices, side by side

Same-day service

Warranties

Common questions

Built from

24 questions · 8 cited sites · 3 competitor pages

Schema

FAQPageProductBreadcrumb

Needs your OK

ApproveEdit

Sample data

Search Console, explained

Clicks, impressions and your average spot, plus short lists: almost on page 1, seen but rarely clicked, pages losing clicks, and the questions people ask Google that your pages already show for, ready to answer in an FAQ. Each one says what usually fixes it.

Almost on page 1

Search Console · 28 days

Clicks

1,284

Shown

31,200

Avg. spot

9.6

SearchSpotShown
furnace repair des moines11.41,920
ac tune up near me13.8880
heat pump installer12.1640

Sample data

A weekly rank tracker

Every keyword you track is checked on Google each week from your area, and from each of your locations if you have more than one: how many are in the top 3 and on page 1, your average position, a 12-week trend, the biggest moves, the page that ranks, what else Google shows (AI Overview, map pack, snippet) and which websites outrank you. A keyword falling off page 1 shows in your notifications.

Northbeam Heating & Air · Home

Last 28 days

AI visibility

0%↑ 7 pts

Answers that mention you

Recommended

0%↑ 6 pts

Answers recommending you

Share of mentions

0%↑ 3 pts

You vs. competitors

Clicks from Google

0↑ 24

Last 28 days

Visits from AI

0↑ 42

Last 28 days

Leads from AI

0↑ 5

Calls, forms, bookings

Sample data

What each Google update did to you

When Google changes how it ranks results, Groow marks the update on your charts, compares your clicks before and after, and lists the searches that dropped or gained and the pages behind them, with what to do about that kind of update. Most updates change nothing for most businesses; Groow tells you when one did.

Groow's chart of weekly clicks from Google with the May core update shaded (example data)

Related keywords, grouped

Look up one keyword and Groow finds the related searches and sorts them by what the searcher is after (prices, reviews and comparisons, questions, near me), with each group's total searches. Save a whole group in one click, then compare groups in the rank tracker.

You vs. Oakline Comfort Co.

Most recommended

SignalYouThem
Services on Google profile512
Google reviews140312
Reviews in last 90 days841
Listed on AngiNoYes
Cost page on websiteNoYes

5 gaps sent to Opportunities

Sample data

Keyword research and the gap

Monthly searches, difficulty and what the searcher wants, with local volume and how often it's asked in AI. Then the searches up to four competitors rank for and you don't, best openings first, leaving out searches for their names or yours. Open one and Groow reads the pages that rank for it: the topics they cover, the questions they answer and how long they are, next to your page, with what to add. On paid plans it also says, in plain words, what those pages do better.

You vs. Oakline Comfort Co.

Most recommended

SignalYouThem
Services on Google profile512
Google reviews140312
Reviews in last 90 days841
Listed on AngiNoYes
Cost page on websiteNoYes

5 gaps sent to Opportunities

Sample data

One main search per page

A keyword map shows which page Google picks for each search, where two of your pages compete, and saved keywords that still need a page. Saved keywords are checked on Google every week, including whether the AI Overview cites you.

Impact vs. effort

Top-left first

Do firstLow effort →↑ High impactAdd servicesFix phoneRoundup listingNew photosCost page

Sample data

How it works

  1. 1

    Share your Search Console with Groow (read-only), and it syncs every day.

  2. 2

    Research keywords, run the gap against your competitors, and save the searches you want to win.

  3. 3

    Groow tracks where you rank each week and turns close calls into recommendations.

You vs. Oakline Comfort Co.

Most recommended

SignalYouThem
Services on Google profile512
Google reviews140312
Reviews in last 90 days841
Listed on AngiNoYes
Cost page on websiteNoYes

5 gaps sent to Opportunities

Sample data

Common questions

Do I need Search Console?

For your own clicks and pages, yes, and it's free. Add hello@groowgroup.com as a user on your property. Keyword research, the gap and rank tracking work without it.

What happens when Google releases an update?

Groow reads Google's own list of ranking updates twice a day. A week after an update finishes rolling out, it compares your clicks and rankings before and after, so you know whether it touched you, which searches moved, and whether to act or wait.

Is it on the free plan?

Free accounts get a preview: a few keyword lookups and one keyword gap a month. Growth tracks up to 100 keywords on Google every week.

I have more than one location. Where do my keywords get checked?

From every location, by default, so you can see where each keyword is winning and where it needs work. A keyword can also be set to one location, or to not local for searches that aren't about a place. Rankings has a By location comparison.

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