Platform · Get customers

See the visitors and leads AI sends you

When an AI assistant recommends you, some people click through, and some of them call, fill in a form or book. Groow reads your Google Analytics every day and shows the visits from AI, the leads they became, how that compares with Google search, and what those leads are worth to you.

Updated

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Visits from AI assistants

Google Analytics · last 8 weeks

41 visits last week, up from 18 eight weeks ago

  • ChatGPT
    58%
  • Perplexity
    21%
  • Gemini
    12%
  • Copilot
    9%

Sample data

Results: leads from AIWhat you get

AI crawlers Google Analytics can't see

Google Analytics runs in the visitor's browser, and AI crawlers don't run it. A few lines on your site (WordPress, Drupal and other PHP sites, Next.js, Node, or Cloudflare on any plan) count every AI crawler visit, split by why it came: Citation (an assistant reading your page to answer someone right now), Indexing (AI search cataloguing your pages) and Training (collecting pages for models), with each crawler checked against its company's published addresses.

Visits from AI assistants

Google Analytics · last 8 weeks

41 visits last week, up from 18 eight weeks ago

  • ChatGPT
    58%
  • Perplexity
    21%
  • Gemini
    12%
  • Copilot
    9%

Sample data

Every page, and what AI does with it

One list of your pages with crawler visits by type, people AI sends, the AI answers that cite each one and its Quotable score. Star the pages that matter most to keep them at the top.

groowSeptember report · Northbeam

54%

Mention rate

↑ +14

#1.6

Avg. position

↑ +0.8

9

Fixes live

In plain English

You're now recommended in more than half of AI answers for furnace questions, up from 40%. The new services on your Google profile made the biggest difference.

Sample data

Visits by assistant

ChatGPT, Perplexity, Gemini, Copilot, Claude and others, week by week, with the share of all your visits that came from AI.

Visits from AI assistants

Google Analytics · last 8 weeks

41 visits last week, up from 18 eight weeks ago

  • ChatGPT
    58%
  • Perplexity
    21%
  • Gemini
    12%
  • Copilot
    9%

Sample data

Leads, not just visits

The calls, forms and bookings that came from AI assistants and from Google search, month by month, by kind and by assistant. Add what a customer is worth and Groow estimates what AI brought you.

Northbeam Heating & Air · Home

Last 28 days

AI visibility

0%↑ 7 pts

Answers that mention you

Recommended

0%↑ 6 pts

Answers recommending you

Share of mentions

0%↑ 3 pts

You vs. competitors

Clicks from Google

0↑ 24

Last 28 days

Visits from AI

0↑ 42

Last 28 days

Leads from AI

0↑ 5

Calls, forms, bookings

Sample data

The pages that turn AI visits into leads

Where AI visitors land and which pages lead to a call or a form. The Turn AI visitors into calls play marks the pages to fix first and checks each one for a tap-to-call number, a way to book and a next step near the top.

Service page · /furnace-replacement-des-moinesLive

Furnace Replacement in Des Moines

FAQ

How much does a new furnace cost in Des Moines?+
Do you offer financing?+
How fast can you install?+

Schema

LocalBusiness · Service · FAQPage

Answers the question

“How much does furnace replacement cost in Des Moines?”

Cited in 9 answers

Sample data

Tied to the rest of Groow

Visits and leads from AI sit next to your AI visibility, clicks from Google and your map, on Home and in the reports you share.

groowSeptember report · Northbeam

54%

Mention rate

↑ +14

#1.6

Avg. position

↑ +0.8

9

Fixes live

In plain English

You're now recommended in more than half of AI answers for furnace questions, up from 40%. The new services on your Google profile made the biggest difference.

Sample data

How it works

  1. 1

    Add hello@groowgroup.com as a Viewer on your Google Analytics 4 property.

  2. 2

    Groow finds the property for your website and brings in the numbers every day.

  3. 3

    Mark your calls, forms and bookings as key events in Google Analytics, if they aren't already.

  4. 4

    Watch visits and leads from AI grow as your visibility does.

groowSeptember report · Northbeam

54%

Mention rate

↑ +14

#1.6

Avg. position

↑ +0.8

9

Fixes live

In plain English

You're now recommended in more than half of AI answers for furnace questions, up from 40%. The new services on your Google profile made the biggest difference.

Sample data

Common questions

Why can't Google Analytics see AI crawlers?

Google Analytics counts a visit when its code runs in a browser. AI crawlers fetch the page without running that code, so they never show up there. Groow counts them on your website itself, or on Cloudflare in front of it, and only ever receives the crawler visits: never your visitors, and no addresses are kept.

Someone else runs our website. Can they set it up?

Yes, without anyone sharing a login. Send them a developer link from Groow: a private page with the steps and code for their platform, a button to make the key and a check that it's working, plus the IndexNow file and the reviews widget code if you use them. It works for 14 days and you can turn it off any time.

Can Groow change my Analytics?

No. Viewer access is read-only, and you can remove it any time from Google Analytics.

What counts as a lead?

The actions you mark as key events in Google Analytics, like a form sent, a phone number clicked or a booking made. Groow groups them under plain names and splits them by where the visitor came from.

Where does the value estimate come from?

Your own numbers: what a new customer is worth and how many leads become customers. Groow multiplies them by the leads from AI. Leave them blank and there's no estimate.

Why are AI visits small compared with Google?

Most AI answers don't send a click, and some AI apps hide where a visit came from. The visitors who do arrive have usually already been told about you, so they often know what they want. Treat the numbers as the least AI is sending you.

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