Compare
Groow vs BrightLocal
BrightLocal is a local SEO toolkit: rank tracking, listings, reviews and audits, at a low price per location, for businesses and agencies who do the work themselves. Groow costs more because it does the work: every week it drafts the fixes, pages, posts and review replies, and on Growth our team does them for you. If you want the tools, BrightLocal is good value. If you want the work done and explained in plain words, that's Groow.
Side by side
BrightLocal's prices and features are from its own website, checked November 6, 2026. Prices are in US dollars.
- Best for
- Groow:Local businesses (and agencies) who want the work drafted or done, with the results explained in plain words
- BrightLocal:Local businesses and agencies who run their own local SEO
- Price, one location
- Groow:$149, $349 or $798 a month billed yearly ($199, $399 or $998 monthly)
- BrightLocal:$31, $40 or $49 a month billed yearly ($41, $54 or $65 monthly)
- Many locations
- Groow:Up to 25 locations under one business; agencies from $400 a month per client location
- BrightLocal:Priced by number of locations, published up to 100
- AI answers tracked
- Groow:ChatGPT, Gemini and Google AI on Starter; ChatGPT, Claude, Gemini, Perplexity and Google AI on Plus and Growth. Each question asked several times
- BrightLocal:ChatGPT, Google AI Overviews and Google AI Mode (more platforms planned)
- Google rank tracking
- Groow:Weekly, from each of your locations, with the biggest moves and who outranks you
- BrightLocal:Up to 100 keywords and 4 competitors on Track
- Map grid
- Groow:250 to 1,500 points a month, with the steps to reach the top 3
- BrightLocal:Geo-grid maps for up to 5 keywords on Track
- Listings
- Groow:Your Google listing watched weekly; on Growth, up to 5 more directories a month done for you
- BrightLocal:Citation tracking, listing sync on Manage, and Citation Builder from $2 per citation
- Reviews
- Groow:Reviews read and sorted, replies drafted, a review-request routine and a reviews widget
- BrightLocal:Review monitoring, replies and requests by email, SMS or in store on Grow
- Pages and fixes
- Groow:Drafted every week; published to WordPress once you approve (Plus); written and published for you (Growth)
- BrightLocal:Audits that list what to fix
- Done for you
- Groow:Growth, $798 a month: pages, fixes, Google posts, review replies, listings and links every month
- BrightLocal:Managed Local SEO service from $499 a month
- Try it
- Groow:Free plan, no card
- BrightLocal:14-day free trial, no card
Choose BrightLocal if
- You want the lowest price per location and you, or your agency, will do the work.
- You have dozens of locations and mainly need tracking and listings at scale.
- You want a listing-sync network and pay-per-citation building.
Choose Groow if
- You'd rather approve the work than do it: Groow drafts the fixes, pages, posts and replies every week.
- You want AI answers checked on more assistants, including Gemini, Claude and Perplexity.
- You want each week's to-do list and a monthly report in plain English, with what each change moved.
Common questions
Is BrightLocal cheaper than Groow?
Yes. BrightLocal starts at $31 a month for one location billed yearly; Groow starts at $149. The difference is the work: BrightLocal gives you the tools, and Groow drafts the fixes every week, publishes them once you approve, or does them for you on Growth.
Does BrightLocal track AI answers?
Yes. On its own site, BrightLocal says its Local AI Visibility Tracker covers ChatGPT, Google AI Overviews and Google AI Mode, with more platforms planned. Groow checks ChatGPT, Gemini and Google AI on Starter, and adds Claude and Perplexity on Plus and Growth.
Can I use both?
You can. Some businesses keep BrightLocal for listings at scale and use Groow for the weekly work on their website, Google profile and AI answers.
Sources, checked November 6, 2026: BrightLocal pricing, BrightLocal Local AI Visibility. BrightLocal is a trademark of its owner; Groow isn't affiliated with it. Prices and features change, so check their site before you decide.
Let's get the work done.Talk to a founder, or start free. No pitch.
Free plan, no card · From $149 a month · Cancel anytime