Groow data

How AI chooses local businesses

Every month we ask the AI assistants what a local customer would, and publish where their answers come from: which sites they read before they recommend someone.

The Local AI Index · November 2026

Where AI gets its answers about local businesses

800 answers from ChatGPT, Gemini, Perplexity and Google AI Mode, across 10 trades and 10 US cities. The most cited site, thumbtack.com, shows up in 26% of them. Directories and review sites get the biggest share of citations (37%).

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