FAQ
Questions, answered
Everything people ask us about AI visibility, how Groow works, and what it costs.
FAQ
About AI visibility and Groow
What is Groow?
Groow is a marketing platform that works for your business every week. It checks how you show up on Google, Google Maps and AI assistants like ChatGPT, does the work to move you up (with your approval), and shows you the calls and bookings it brings in.
Do I need to know SEO?
No. Groow tells you what to do in plain words, drafts most of it for you, and nothing goes out without your OK. Agencies and marketing teams use it too, with every client in one place.
What is AI visibility?
How often AI assistants like ChatGPT, Claude, Gemini, Perplexity and Google AI name your business when someone asks a question about what you do, like “who's the best furnace repair company in Des Moines?”. Groow also tracks whether AI actually recommends you, which websites it pulls from and how it describes you.
How is Groow different from other marketing tools?
Most tools give you a dashboard and leave the rest to you. Groow tells you what changed and why, gives you a short to-do list each week, drafts the work (posts, pages, review replies, listing fixes) for your OK, or does it for you on Enterprise, and shows the leads it brings in.
How is this different from SEO tools?
SEO tools show where you rank in a list of links. AI assistants write one answer from many websites: review sites, directories, local news and your own pages. Groow checks Google and the AI answers, works on the websites behind them, and connects to Search Console and Google Analytics to build on what you have.
What do you measure?
How often AI names and recommends you, how you compare with competitors, where you rank on Google and Google Maps, and the clicks, visits and leads that come from them. Every question is asked several times, because AI answers vary, so you get numbers you can trust instead of one-off screenshots.
Does Groow change my website automatically?
No. Public changes need your approval by default. Groow recommends, drafts and prepares the work. You approve, edit or reject it, and only approved work is published and tracked.
Is Groow built for agencies?
Yes. An agency can run every client in one place, with one page showing who needs attention, a weekly to-do list per client and white-label reports. See agency pricing for details.
Do you guarantee results?
No, and be wary of anyone who does. No one controls what Google or AI assistants say. What we promise is honest measurement: every step shows the real answers and searches behind it, and you'll see whether each one moved your numbers.
Is there a contract?
You choose. Pay month to month and cancel anytime, or pay annually and save 20%.
FAQ
Plans and pricing
Do I need a credit card to start?
No. You can start a free account that tracks one business on ChatGPT and Google AI, or book a demo and get a free AI visibility scan. Either way you see where you stand before you pay anything. When you're ready, Starter is $149 a month billed yearly.
What's the difference between monthly and annual?
Annual billing saves 25% on Starter and 20% on Growth. Monthly billing has no long-term commitment and you can cancel anytime.
How is Groow different from other AI visibility tools?
Most tools show you a score, or write articles, and stop. Groow tracks what AI says about you, ranks the fixes by impact, and helps with the local, link and social work that changes the answers. On Enterprise our team does that work for you, then shows the lift.
How is Groow different from Ahrefs or Semrush?
Those are research tools built for SEO professionals, with huge keyword and backlink databases. Groow covers what a business needs from them (Search Console, keyword research, the keyword gap and rank tracking) and adds what they don't: AI answers on 5 platforms, Google Maps rankings, reviews, the leads AI sends you, and a ranked to-do list in plain words. If your team does deep SEO research, keep your SEO tool; Groow works alongside it.
Which AI platforms do you track?
Starter tracks ChatGPT, Gemini and Google AI Mode. Growth and Enterprise track all five: ChatGPT, Gemini, Google AI Mode, Claude and Perplexity. Google AI Overviews, Copilot and Grok are next on our list.
What are Recommendations?
A ranked list of the actions that will move your AI visibility most, such as a missing comparison page or a review site that mentions competitors but not you. Each one shows why: the questions, AI answers and sources behind it. On Enterprise our team carries them out with your approval.
Can I add more users?
Yes. Growth can add users for $100/user/month. Enterprise is fully custom.
Can I switch plans or cancel anytime?
Yes. Upgrade or downgrade at any time. Monthly plans can be canceled anytime; annual plans run to the end of the term.
What about security?
Every workspace is isolated at the database level, API keys never reach the browser, and sign-in is handled by Clerk. Enterprise adds custom data and privacy terms. Bring your security questionnaire to the demo and we'll walk through it.
Get started
Your competitors are already in the answer. Let's get you in it.
Customers ask Google, Maps and ChatGPT who to hire, and they go with the answer. Groow works every week to make that answer you, and shows you what it did.
- Free plan, no card
- Paid plans from $149 a month
- No long-term contracts
AI visibility
Northbeam Heating & Air · Example
ChatGPT68%
Google AI74%
Perplexity72%
Gemini61%
Claude55%