FAQ

Questions, answered

Everything people ask us about AI visibility, how Groow works, and what it costs.

Updated

Question library · HVAC

25 questions

EmergencyHigh value

  • “My furnace stopped working. Who can come out today?”
  • “24 hour emergency HVAC near me”

ReplacementHigh value

  • “Who should I hire for a new AC install?”

Cost

  • “How much is a new furnace, and who's worth a quote?”

Trust

  • “Which HVAC companies are family owned?”

Sample data

About AI visibility and Groow

What is Groow?

Groow does your marketing every week. We check how your business shows up on Google, Google Maps and AI assistants like ChatGPT, do the work to move you up (pages, listings, posts, review replies), and show you every change and the calls it brings in. You choose how much we do: drafts you publish, drafts we publish once you approve, or all of it.

Do I need to know SEO?

No. That's our job. Everything is in plain words, and nothing goes out without your OK. Agencies and marketing teams use Groow too, with every client in one place.

What is AI visibility?

How often AI assistants like ChatGPT, Claude, Gemini, Perplexity and Google AI name your business when someone asks a question about what you do, like “who's the best furnace repair company in Des Moines?”. Groow also tracks whether AI actually recommends you, which websites it pulls from and how it describes you.

How is Groow different from other marketing tools?

Most tools give you a dashboard and leave the rest to you. Groow tells you what changed and why, gives you a short to-do list each week, drafts the work (posts, pages, review replies, listing fixes) for your OK, or does it for you on Growth, and shows the leads it brings in.

How is this different from SEO tools?

SEO tools show where you rank in a list of links. AI assistants write one answer from many websites: review sites, directories, local news and your own pages. Groow checks Google and the AI answers, works on the websites behind them, and connects to Search Console and Google Analytics to build on what you have.

What do you measure?

How often AI names and recommends you, how you compare with competitors, where you rank on Google and Google Maps, and the clicks, visits and leads that come from them. Every question is asked several times, because AI answers vary, so you get numbers you can trust instead of one-off screenshots.

Does Groow change my website automatically?

No. Public changes need your approval by default. Groow recommends, drafts and prepares the work. You approve, edit or reject it, and only approved work is published and tracked.

Is Groow built for agencies?

Yes. An agency can run every client in one place, with one page showing who needs attention, a weekly to-do list per client and white-label reports. See agency pricing for details.

Do you guarantee results?

No, and be wary of anyone who does. No one controls what Google or AI assistants say. What we promise is honest measurement: every step shows the real answers and searches behind it, and you'll see whether each one moved your numbers.

Is there a contract?

You choose. Pay month to month and cancel anytime, or pay annually and save 20%.

Plans and pricing

What do I have to do?

On Starter, you make the changes Groow lists and drafts for you each week. On Plus, you approve Groow's drafts and it publishes them. On Growth, our team does the work; you can approve anything before it goes live, and you see every change in Groow.

What can't you do for me?

A few things only you can do: ask your customers for reviews (Groow makes it one tap), give us access to your website and Google profile, and tell us facts only you know, like prices and licenses. Groow never writes fake reviews or posts as you anywhere without your OK.

Is there a contract?

No. Monthly plans can be cancelled anytime. Paying yearly saves 25% on Starter, 13% on Plus and 20% on Growth, and runs to the end of the year.

When will I see results?

Google and AI assistants take time to notice changes, usually a few weeks. Groow checks every week and shows what moved after each change. We don't promise rankings or that AI will recommend you; nobody honestly can.

Which AI platforms do you check?

Starter checks ChatGPT, Gemini and Google AI. Plus and Growth check all five: ChatGPT, Gemini, Google AI, Claude and Perplexity. Copilot, Grok, Meta AI and DeepSeek are next.

How is this different from an agency?

An agency does the work and sends a monthly report. Groow does the work too, at a fraction of agency prices, and you see every change and what it moved, every week.

Do I need a credit card to start?

No. A free account checks one business on ChatGPT and Google AI every week. Or book a call and we'll show you where you stand first.

What about security?

Every workspace is kept separate at the database level, keys never reach your browser, and you choose what Groow can access. Need custom data or privacy terms? Book a call.

Let's get the work done.Talk to a founder, or start free. No pitch.

Free plan, no card · From $149 a month · Cancel anytime