Resources
Learn how AI picks who to recommend
Guides, tools and plain-English articles for business owners and marketers who want to show up in AI answers.
Updated
Free tools
AI Visibility Score
This week
↑ 18 points since kickoff
54%
Mention rate
#1.6
Avg. position
+0.64
Sentiment
Free AI scan
See how often AI recommends your business, and who it names instead.
Explore →Name · address · phone
All matching
Site Name Address Phone Google ✓ ✓ ✓ Yelp ✓ ✓ Fixed BBB ✓ ✓ ✓ Bing Places Fixed ✓ ✓ Angi ✓ ✓ ✓ AI Visibility Checklist
27 checks you can work through today, from your Google profile to your website.
Explore →
Free templates
After every job
Automatic
- 1
Job closed
Furnace install · Sarah K.
- 2
Text sent
2 hours later
- 3
Review posted
★★★★★ “Same-day install…”
- 4
Reply drafted
Approved by you
Review request templates
A text and an email to ask for Google reviews, replies for good and bad reviews, and the rules that keep you within Google's policy.
Explore →- 1
Name · address · phone
All matching
Site Name Address Phone Google ✓ ✓ ✓ Yelp ✓ ✓ Fixed BBB ✓ ✓ ✓ Bing Places Fixed ✓ ✓ Angi ✓ ✓ ✓ The listing check
Make your business name, address and phone match everywhere Google and AI look: the one version to use, where to fix it first, and how to find old listings.
Explore →Northbeam Heating & Air
★★★★★ 4.9 · 312 reviews
HVAC contractorFurnace repair serviceAir conditioning contractorCallDirectionsWebsiteProfile score
96/100
Services
- Furnace install✓ added
- Heat pumps✓ added
- AC repair✓ added
- Duct cleaningqueued
Posts · last 8 weeks
The Google Business Profile checklist
Every step to set up your Google Business Profile right and keep it that way: ownership, the basics, categories, services, photos, posts, reviews and a monthly check.
Explore →Sites AI trusts vs. Oakline
HVAC questions
Website AI cites You Oakline Answers Google reviews ✓ ✓ 31 Angi ✗ ✓ 24 Yelp ✓ ✓ 18 Des Moines Register “best of” ✗ ✓ 12 Nextdoor ✗ ✓ 9 3 sites list Oakline but not you, in 45 answers
The get-cited checklist
Find the websites AI reads for your trade and city, and get onto them honestly: directories, review sites, best-of lists and local news. A note to copy included.
Explore →
Perplexity · Des Moines, IAWho can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
Get recommended by ChatGPT: the checklist
Six steps that make it more likely ChatGPT names your business: let it read your site, fix what it gets wrong, get onto the sites it cites, and measure it.
Explore →Visits from AI assistants
Google Analytics · last 8 weeks
41 visits last week, up from 18 eight weeks ago
- ChatGPT58%
- Perplexity21%
- Gemini12%
- Copilot9%
The AI crawler checklist
Make sure ChatGPT, Claude, Perplexity and Google's AI can read your website: the crawlers to allow, robots.txt lines to copy, and firewall settings to check.
Explore →- ChatGPT
Question library · HVAC
25 questions
EmergencyHigh value
- “My furnace stopped working. Who can come out today?”
- “24 hour emergency HVAC near me”
ReplacementHigh value
- “Who should I hire for a new AC install?”
Cost
- “How much is a new furnace, and who's worth a quote?”
Trust
- “Which HVAC companies are family owned?”
The FAQ template
Find the questions your site already shows up for in Google Search Console, then answer them in an FAQ that Google and AI can quote. Filter included.
Explore →“furnace repair” on Google Maps
5×5 · 3 mi
85461242137311256213914751120+- Top 3
- 4–10
- 11–20
- Not in top 20
10/25
spots in the top 3
24/25
spots you show up
5.7
average position
The town page outline
An outline for town and service-area pages that prove you work there, so they help on Google and in AI answers instead of looking like doorway pages.
Explore →- Service page · /furnace-replacement-des-moinesLive
Furnace Replacement in Des Moines
FAQ
How much does a new furnace cost in Des Moines?+Do you offer financing?+How fast can you install?+Schema
LocalBusiness · Service · FAQPage
Answers the question
“How much does furnace replacement cost in Des Moines?”
Cited in 9 answersThe quotable page checklist
Write service and town pages Google ranks and AI quotes: the answer in the first two sentences, the specifics AI repeats, real questions, and what goes behind them.
Explore → Almost on page 1
Search Console · 28 days
Clicks
1,284
Shown
31,200
Avg. spot
9.6
Search Spot Shown furnace repair des moines 11.4 1,920 ac tune up near me 13.8 880 heat pump installer 12.1 640 The page 1 checklist
Pick the Google searches worth winning, move the close ones onto page 1, write titles people click, and track it, with the Search Console steps included.
Explore →All locations
Google Maps · spots in the top 3
- Des Moines40%↑24
- Ankeny28%↑8
- West Des Moines52%↑12
- Urbandale16%↓4
Each location re-mapped weekly or monthly, on its own schedule.
The multi-location checklist
For businesses with more than one location: Google Business Profiles, location pages, reviews, posts and rank tracking, one location at a time.
Explore →- Des Moines
Waiting for your OK
2 items
Publish page: Northbeam vs. Oakline Comfort Co.
ApproveEditReply to 2 new Google reviews
ApproveEditWhat your agency needs from you
For business owners working with an agency on AI search and Google: the access to give, the facts to send, and what to do each week and month.
Explore →
Guides and reference
Impact vs. effort
Top-left first
Do firstLow effort →↑ High impactAdd servicesFix phoneRoundup listingNew photosCost pageAI Visibility Guide
The step-by-step playbook we use for every new client.
Explore →Question library · HVAC
25 questions
EmergencyHigh value
- “My furnace stopped working. Who can come out today?”
- “24 hour emergency HVAC near me”
ReplacementHigh value
- “Who should I hire for a new AC install?”
Cost
- “How much is a new furnace, and who's worth a quote?”
Trust
- “Which HVAC companies are family owned?”
Glossary
GEO, AEO, mention rate, NAP consistency and more, in plain English.
Explore →- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
FAQ
Common questions about AI visibility, Groow and pricing.
Explore →
From the blog
Your path to #1
2 of 4 done
- Add “Furnace repair service” as a categoryComfort Pros, #1 at 14 spots, lists it
- Ask recent customers for reviewsYou: 4.6★ from 88 · Comfort Pros: 4.8★ from 312
- Add photos of your workYou have 18 · the top 3 average 140
- Name the towns you serve on your siteYou drop out of the top 10 north of Ankeny
How a Four-Store Grocer Beat Wikipedia for “Apples”, and What Your Business Can Copy
A family grocer's apple guide reached #1 on Google for “apples”, ahead of Wikipedia. What changed, what nobody knows yet, and five things to copy.
Read the post →All locations
Google Maps · spots in the top 3
- Des Moines40%↑24
- Ankeny28%↑8
- West Des Moines52%↑12
- Urbandale16%↓4
Each location re-mapped weekly or monthly, on its own schedule.
How to Track Google Rankings for Multiple Locations
One ranking number hides where each location wins and loses. How to check every keyword from every location, what to track, and what to fix when one lags.
Read the post →- Des Moines
Google listing watch
Checked weekly
Changed since last week
Main category: HVAC contractor → Heating contractor
Google or a user suggestion changed it. Check it's still right.
- Business nameMatches your website
- AddressMatches your website
- PhoneMatches your website
- Open statusOpen
Google Business Profile for Multiple Locations: One Profile Each, Done Right
Each location needs its own Google Business Profile, kept consistent. Who qualifies, how to name them, how to manage them together, and the mistakes that cost rankings.
Read the post →Engines tracked
Weekly
ChatGPT
64%
Claude
33%
Gemini
39%
Perplexity
71%
Google AI
48%
Copilot
Soon
Grok
Soon
Meta AI
Soon
DeepSeek
Soon
GEO vs SEO: What's the Difference, and Do You Need Both?
SEO gets you ranked in Google's links; GEO gets you named in AI answers. What each one is, where they overlap, what GEO adds, and where to start.
Read the post →- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
ChatGPT SEO: How to Get Your Business Recommended by ChatGPT
ChatGPT doesn't rank websites; it names businesses its sources agree on. Six steps to get recommended, what doesn't work, and how long it takes.
Read the post → Site check · northbeamhvac.com
48 pages
72Ready for AI- ChatGPT searchCan read your siteOK
- PerplexityBlocked by your site's settingsUrgent
- ClaudeCan read your siteOK
- Service pages4 don't name the towns you serveFix
- Page titles6 pages share the same titleFix
- Common questionsMissing on furnace and AC pagesFix
Is ChatGPT Allowed to Read Your Website? How to Check in Two Minutes
Some websites block AI assistants without knowing it. How to check your robots.txt, which AI bots matter for being recommended, and what to change.
Read the post →Sites AI trusts vs. Oakline
HVAC questions
Website AI cites You Oakline Answers Google reviews ✓ ✓ 31 Angi ✗ ✓ 24 Yelp ✓ ✓ 18 Des Moines Register “best of” ✗ ✓ 12 Nextdoor ✗ ✓ 9 3 sites list Oakline but not you, in 45 answers
Which Websites Does AI Trust in Your Industry? How to Find Them and Get Listed
AI assistants build answers from a handful of sites in every industry. How to find the ones that name your competitors but not you, and how to get onto each.
Read the post →- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
Write the First Two Sentences for AI: How to Make a Page AI Will Quote
AI assistants quote pages that answer the question straight away. How to rewrite the start of a service page so ChatGPT and Google's AI can use it.
Read the post → You vs. Oakline Comfort Co.
Most recommended
Signal You Them Services on Google profile 5 12 Google reviews 140 312 Reviews in last 90 days 8 41 Listed on Angi No Yes Cost page on website No Yes 5 gaps sent to Opportunities
Which Searches Are Your Competitors Winning? How to Find Your Keyword Gap
The Google searches your competitors rank for and you don't are your clearest openings. How to find them, which ones to go after, and what to do next.
Read the post →- Perplexity · United States
What are the best trail running shoes for wide feet?
Trailpine Outfitters makes a wide-fit trail shoe that reviewers praise for grip and comfort, with free returns [1][2]. Larkspur Footwear is another option [3].
- [1] trailpine.com/wide-trail-runner
- [2] reddit.com/r/trailrunning
- [3] youtube.com · gear review
How Ecommerce Brands Get Their Products Recommended by AI
Shoppers now ask ChatGPT and Google AI what to buy. Here's how AI picks products, the sources it trusts, and what ecommerce brands can fix first.
Read the post → Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedAI Search for Banks and Credit Unions: Who Gets Recommended and Why
People ask AI which bank or credit union to trust. Here's how AI picks financial institutions, why comparison sites matter, and how to stay compliant.
Read the post →- Perplexity · Austin, TX
Which urgent care near me takes walk-ins on Sunday?
Brightwater Family Clinic is open Sundays for walk-ins, takes most major insurance, and posts live wait times [1][2]. Cedarway Urgent Care is another option [3].
- [1] brightwaterclinic.com/urgent-care
- [2] google.com/maps · 488 reviews
- [3] zocdoc.com/cedarway-urgent-care
How Patients Use AI to Choose a Doctor, and How Practices Can Show Up
Patients ask AI which clinic is open, takes their insurance and has good reviews. Here's how AI picks healthcare providers and what practices can fix.
Read the post → Share of AI recommendations
44 answers per engine
Company Relaypoint BPO 76%63%72%50%Clearlane Contact CentersYOU 57%41%62%24%Northstar Support Co. 51%48%44%39%Bluegate Contact 26%30%21%18%Voxwell Partners 13%9%15%11%How Buyers Use AI to Shortlist Call Centers and CX Partners
Companies now ask AI for a call center shortlist before they ever fill out a form. Here's how AI picks CX providers and how to earn a spot on the list.
Read the post →Share of AI recommendations
44 answers per engine
Company Deskforge 81%72%75%58%StackwiseYOU 63%50%69%36%Opsline 48%46%43%42%Helmwork 29%24%22%27%Patchbay IT 15%11%13%10%How AI Recommends Software, and How to Get on the Shortlist
Software buyers ask AI to compare tools before they talk to sales. Here's how AI picks SaaS and IT providers, and the review sites and pages that matter.
Read the post →Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedAI Search for Carriers, 3PLs and Logistics Companies
Shippers ask AI which carriers and 3PLs are reliable on their lanes. Here's how AI picks logistics providers and what to fix to be recommended.
Read the post →AI visibility · B2B marketing agencies
7-week trend
- ChatGPT60%↑ 8%
- Claude47%↑ 7%
- Perplexity64%↑ 9%
- Gemini40%↓ 2%
- Google AI29%↑ 4%
How Clients Use AI to Pick a Marketing Agency
Clients ask AI which agency is best for their niche. Here's how AI picks agencies, why niche positioning wins, and how to offer AI visibility to clients.
Read the post →- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
What Is Local AI Visibility? A Plain-English Guide for Contractors
Homeowners now ask AI assistants who to hire. Here's what local AI visibility means for HVAC, roofing and plumbing companies, and how to check yours.
Read the post → Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedHow AI Assistants Choose Which Local Businesses to Recommend
What ChatGPT, Google AI and Perplexity look at when they recommend a contractor, based on the sources they cite, and what you can do about each one.
Read the post →You vs. Oakline Comfort Co.
Most recommended
Signal You Them Services on Google profile 5 12 Google reviews 140 312 Reviews in last 90 days 8 41 Listed on Angi No Yes Cost page on website No Yes 5 gaps sent to Opportunities
Local SEO vs. AI Visibility: What's Different for Home-Service Businesses
Local SEO and AI visibility overlap, but they're not the same job. Here's what carries over, what's new, and where to focus first.
Read the post →Northbeam Heating & Air
★★★★★ 4.9 · 312 reviews
HVAC contractorFurnace repair serviceAir conditioning contractorCallDirectionsWebsiteProfile score
96/100
Services
- Furnace install✓ added
- Heat pumps✓ added
- AC repair✓ added
- Duct cleaningqueued
Posts · last 8 weeks
Your Google Business Profile Is Now an AI Profile: What to Fix First
Google's AI answers lean heavily on your Business Profile. Here's what AI reads from it and the fixes that matter most for home-service businesses.
Read the post →After every job
Automatic
- 1
Job closed
Furnace install · Sarah K.
- 2
Text sent
2 hours later
- 3
Review posted
★★★★★ “Same-day install…”
- 4
Reply drafted
Approved by you
How to Get More Google Reviews Without Breaking the Rules
More recent, specific reviews help you show up in AI answers. Here's a simple system for contractors that stays within Google's and the FTC's rules.
Read the post →- 1
- furnace-replacement-des-moines.htmlJSON-LD
{ "@type": "LocalBusiness", "name": "Northbeam Heating & Air", "areaServed": "Des Moines, IA", "makesOffer": { "@type": "Service", "name": "Furnace replacement" }, "aggregateRating": { "ratingValue": 4.9 } }Is Your Website Blocking AI? A 5-Minute Check for Contractors
If AI crawlers can't read your website, they can't cite it. Here's how to check your robots.txt and security settings in five minutes.
Read the post →
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