Free template
The AI crawler checklist
If AI can't read your website, it can only repeat what other sites say about you. Work through this once, then run the first step again after every change to your website.
Visits from AI assistants
Google Analytics · last 8 weeks
41 visits last week, up from 18 eight weeks ago
- ChatGPT58%
- Perplexity21%
- Gemini12%
- Copilot9%
Sample data
1. Check it
- Run the free AI crawler checker on your homepage: it tests each AI crawler against your robots.txt and your firewall.
- Open yoursite.com/robots.txt in a browser and read it.
2. Allow the crawlers that find and quote you
- Search: OAI-SearchBot (ChatGPT), Claude-SearchBot (Claude), PerplexityBot (Perplexity), Googlebot (Google Search, AI Overviews and AI Mode), Bingbot (Bing and Copilot).
- Pages people ask about in a chat: ChatGPT-User, Claude-User, Perplexity-User.
3. Your choice: training
GPTBot, ClaudeBot, CCBot (Common Crawl) and meta-externalagent collect pages to train AI models. Blocking them doesn't take you out of AI answers. Applebot-Extended and Google-Extended are settings rather than crawlers; blocking Google-Extended can stop Gemini using your pages in its answers, so most local businesses leave it allowed.
robots.txt lines that block training but not search
User-agent: GPTBot Disallow: / User-agent: CCBot Disallow: / User-agent: * Allow: /
4. Firewalls and plugins
- Your CDN or firewall (Cloudflare: Security → Bots): allow verified AI search crawlers, even if you block others.
- Your security plugin or hosting: turn off blocks on crawlers it doesn't recognise, or add the AI search crawlers to its allow list.
- No challenge pages (“prove you're human”) for crawlers: they can't pass them.
5. What they can read
- View the source of your homepage and main service page, and search for a sentence from each. If it's missing, crawlers that don't run scripts can't see it.
- Important words are text, not pictures of text.
- Pages you want quoted aren't set to noindex, and aren't behind a login.
6. Help them find everything
- A sitemap at yoursite.com/sitemap.xml, submitted in Google Search Console and Bing Webmaster Tools.
- IndexNow, if your website supports it, to tell Bing about new and changed pages straight away.
- Optional: an llms.txt file with a short summary of your business and key pages.
7. After every website change
- Run the AI crawler checker again after a redesign, a new plugin, a new host or a firewall change.
- Read robots.txt again every three months.
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