Free template
The Google Business Profile checklist
Work down this list once to set your profile up properly, then use the last section every month. It follows Google's own guidelines, and the first time through takes an afternoon.
Northbeam Heating & Air
★★★★★ 4.9 · 312 reviews
HVAC contractorFurnace repair serviceAir conditioning contractor
CallDirectionsWebsite
Profile score
96/100
Services
- Furnace install✓ added
- Heat pumps✓ added
- AC repair✓ added
- Duct cleaningqueued
Posts · last 8 weeks
Sample data
1. Own it
- You're an owner of the profile, not just someone who can see it. Search “my business” on Google while signed in to check.
- A second person you trust is an owner or manager too, so you're never locked out.
- Nobody shares a password: add people as users, and remove them when they leave.
- The profile is verified. Google often asks for a short video showing the business and that you run it.
2. The basics, exactly
- Name: your real business name, as on your sign and your website, with no added keywords or towns.
- Address: shown if customers come to you. If you go to them, hide it and list the towns you serve instead (up to 20).
- Phone: your main local number, the same one as on your website.
- Website: your homepage, or each location's own page if you have several.
- Hours: right, with holiday hours set before each holiday.
Add this to the end of your website link, to see visits from your profile in Google Analytics
?utm_source=google&utm_medium=organic&utm_campaign=business-profile
3. Say exactly what you do
- Primary category: the most specific one for the work that brings in the most money. Check what the top three on Google Maps use for your main search.
- Additional categories: only ones that are true for you (you can add up to nine).
- Services: every service you offer, each with a sentence or two on the job and where you do it.
- Description: what you do, who for, where, and what makes you different, in up to 750 characters, with no links.
- Attributes: tick the ones that are true for you (which ones you see depends on your category).
4. Show you're open and busy
- Your logo and a cover photo.
- At least ten real photos: your team, your vehicles, finished jobs, and the outside of your building if customers visit.
- A few new photos every month.
- A post every week about a real job, an offer or an event, with a photo and a button (Call now, Book or Learn more).
5. Reviews
- Your review link and QR code, from Ask for reviews on your profile.
- Ask every customer within a few hours of the job, by text, using their name and the job.
- Reply to every review within two days, good or bad.
- Never offer anything for a review, and never ask only the happy customers.
6. Every month (20 minutes)
- Check for changes you didn't make: Google can update your profile from other people's suggestions.
- Search Google Maps for your business name and phone number, and get any duplicate listing removed or merged.
- Open Performance: calls, website clicks, direction requests and the searches that showed your profile.
- Search your main service from a few spots around your area, and note where you show up.
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