Photos and posts: show you're open and busy

A profile with recent photos and posts looks like a business that's open and busy, to customers and to Google. It's also where you show what you do, not just say it.

Photos

• Add your logo, and a cover photo of your work or your team. Google decides which photo to show first, so make every one a good one.
• Add real photos: your team, your vans, finished jobs, before-and-afters, and the outside of your building if customers visit, so they recognise it when they arrive.
• Add a few new ones every month. A steady trickle keeps the profile looking current.
• Skip stock photos. Customers can tell, and they say nothing about you.

Posts

Posts are short updates on your profile: a recent job, an offer, an event or a tip. Each one can have a photo and a button, like Call now, Book or Learn more.

• Post once a week. The easiest source is your own work: “Replaced a 20-year-old furnace in Ankeny this week. The family was warm again the same day.”, with a photo of the job.
• Use an Offer post for a real offer, with its dates, and an Event post for anything with a date.
• Use the Call now button rather than putting your phone number in the text.

Nobody can say exactly how much posts move your spot on the map. They help customers choose you, they show Google and AI that you're active, and each one takes about ten minutes.