03.04Lesson6 min

Pages AI can't see

Allowed in isn't the same as able to read. Text that loads with scripts, words in images and pages behind logins can be invisible. How to check yours.

A crawler can be allowed in and still find nothing to read. It gets your page's code, and most AI crawlers don't run the scripts that fill in content afterwards.

What gets missed

  • Text that only appears after JavaScript runs: some page builders and apps load the words after the page arrives.
  • Words inside images: a menu, a price list or a banner saved as a picture. Put the text on the page as text.
  • Anything behind a login, a pop-up that has to be closed first, or a form.
  • Pages set to noindex, which tells search engines not to use them.

How to check

Open your page, right-click and choose View page source. Search the source for a sentence from the page. If it's not there, a crawler that doesn't run scripts won't see it. Check the pages that matter most: your homepage, each service and your contact page.

If your important text only appears with scripts, ask whoever built your site about server-side rendering or a static version of those pages. Most modern website builders can do it.

Do this before the next lesson

  • View the source of your homepage and your main service page, and search for a sentence from each.
  • Replace any important text that's only in an image with real text.
  • If text is missing from the source, send the page to whoever built your website.
Read: is your website blocking AI? A 5-minute check

In Groow

Groow's weekly site audit reads your pages the way a crawler does, and flags pages with very little text and pages set to noindex.

Put this to work on your business

Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.