01.05Lesson5 min
How to tell if it's working
AI answers change every time you ask, so one check proves nothing. A simple way to measure it monthly, and the early signs to look for.
Ask an assistant the same question twice and you may get different names. That's normal, and it's why one check, good or bad, tells you very little.
A simple monthly check
- Write down ten questions your customers ask, the way they'd ask them.
- On the same day each month, ask each one on two or three assistants.
- Count how often you're named, and how often you're the one recommended.
Mention rate · all engines
Weekly since kickoff
Northbeam · 7% → 68% Top competitor
Sample data
Early signs
- More of the websites AI cites now mention you.
- Your facts come back right when you ask about your business by name.
- Visits from AI assistants show up in Google Analytics, from sites like chatgpt.com and perplexity.ai.
Give each change a few weeks before you judge it. AI catches up with the web over weeks, not days.
Do this before the next lesson
- Write your ten questions.
- Ask them this week, and write down who's named.
- Put the same check in your calendar for next month.
In Groow
Groow does this check every week across every assistant, only counts changes big enough to be real, and counts the visits AI sends to your website.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.