Find the searches worth winning
Pick a short list of searches that bring customers, with one page for each. Where to find them for free, and how to choose.
You can't win every search, and you don't need to. A short list of the right ones, the searches people make right before they call someone like you, is worth more than hundreds of loose ones.
Where to find them
- Google Search Console: the searches your site already shows up for, under Performance, then Search results.
- Google itself: start typing your service and note what it suggests, and the questions under “People also ask”.
- Google Keyword Planner: rough monthly searches for each one. It's free with a Google Ads account, and you don't have to run any ads.
- Your competitors: the searches they rank for and you don't.
How to choose
- Ready to buy beats curious: “emergency plumber Denver” brings more calls than “why do pipes burst”.
- Service plus town is the core of a local list: each main service, in each town that matters.
- A search with only a few hundred searches a month can still be worth winning, if each one is a likely customer.
One main search per page
Give each search on your list one page that's clearly about it, and only one. Two pages chasing the same search compete with each other. Write the list down: the search, its page, and where you rank today.
Do this before the next lesson
- List 10 to 20 searches customers make before they call someone like you.
- Check rough monthly searches for each in Keyword Planner, and cross off the ones nobody makes.
- Next to each, write the page on your site that should rank for it, or “none yet”.
In Groow
Groow's keyword research finds the searches worth tracking and groups them by what the searcher wants, and its keyword map keeps one main search per page.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.