From page 2 to page 1: the quickest wins
Searches where you're already close to page 1 are the fastest wins. How to find them in Search Console, and what to change on the page.
The quickest wins are searches you're already close on. A page at position 12 is on page 2, where few people look; moving it onto page 1 can bring real clicks, and Google already thinks it's relevant.
Find them in Search Console
- Open Google Search Console, then Performance, then Search results.
- Tick Average position, and choose the last three months.
- In the Queries table, sort by position, and look at the searches between 8 and 20 with the most impressions.
- Click each one, then Pages, to see which of your pages shows for it.
Almost on page 1
Search Console · 28 days
Clicks
1,284
Shown
31,200
Avg. spot
9.6
| Search | Spot | Shown |
|---|---|---|
| furnace repair des moines | 11.4 | 1,920 |
| ac tune up near me | 13.8 | 880 |
| heat pump installer | 12.1 | 640 |
Sample data
Improve the page that already ranks
- Put the search in the title and the main heading, if it isn't there already.
- Answer it in the first two sentences.
- Add what people want to know: what's included, prices or what affects them, how long it takes, and questions and answers.
- Link to the page from your homepage and related pages, using the search's words in the link.
Improve the page that's already ranking rather than writing a new one. A new page starts from zero.
Do this before the next lesson
- Find your three best page-2 searches in Search Console.
- Improve the page that ranks for each, following the list above.
- Note today's position for each, so you can compare in a month.
In Groow
Groow finds your searches that are almost on page 1 and turns each one into a recommendation, with a content brief for the page that ranks.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.