Financial services & banking

Be the bank AI recommends

People ask AI which bank, credit union or advisor to trust with their money, and AI leans heavily on review sites and comparison articles. Every week Groow shows where you appear on Google and in AI answers, who's named instead, and which websites to get onto.

Updated

Perplexity Perplexity · Denver, CO

Which credit union is best for a first-time home buyer?

Harborline Credit Union offers low down-payment mortgages and free homebuyer classes for first-time buyers [1][2]. Summit Federal is another option [3].

  • [1] harborlinecu.org/first-home
  • [2] nerdwallet.com · credit union review
  • [3] bankrate.com/mortgages/denver

Sample data

Everywhere they lookBefore they call you.

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Google AI

Plus Google Search and Google Maps. Copilot, Grok, Meta AI and DeepSeek are coming soon.

What your customers ask AI

Examples of the questions we track for financial services & banking, on every engine, several times each, every week.

  1. 01Which credit union is best for a first-time home buyer?
  2. 02Best high-yield savings account right now?
  3. 03Who's a good fee-only financial advisor near me?
  4. 04Which bank has the best small-business checking?

What AI looks at

The sources AI engines lean on when they recommend financial services & banking.

  • Comparison sites like NerdWallet, Bankrate and Forbes Advisor
  • Your rate, product and fee pages
  • Google Business Profiles for branches
  • Reviews, BBB and local news coverage

Financial services & bankingHow Groow gets financial services & banking recommended

See who AI recommends

Your share of AI recommendations next to every competitor, on every engine, for the first-time mortgages questions that matter.

Share of AI recommendations

44 answers per engine

CompanyChatGPTClaudePerplexityGoogle AI
Summit Federal
74%
69%
71%
55%
Harborline Credit UnionYOU
61%
52%
66%
30%
Plainsview Bank
49%
57%
40%
44%
Copperleaf Savings
27%
22%
19%
25%
Front Range Trust
14%
11%
16%
8%

Sample data

Find the sources behind the answers

The review sites, directories, articles and threads AI cites, and where you're missing.

Where AI looks in your market

6 of 14 listed

BBBBZZillowCkCredit KarmaYYelpLLocal newsLiLinkedInCfCFPBCChamberNw22×Br17×R12×G11×Fa10×I7×AIanswer
Listed Missing× = times cited

Sample data

Act on it, then prove it

Prioritized opportunities with the evidence, the work done for you on Growth, and your visibility tracked week by week.

AI visibility · First-time mortgages · Denver

7-week trend

  • ChatGPT61%↑ 9%
  • Claude52%↑ 7%
  • Perplexity66%↑ 9%
  • Gemini43%↓ 2%
  • Google AI30%↑ 4%

Sample data

Financial services & banking questions

Can you work within our compliance process?

Yes. Nothing goes live without approval, and every proposed change comes with the AI answers and sources behind it, so your compliance team can review it.

Do you track branch locations?

Yes. Each branch market gets its own questions and competitors, rolled up into one report.

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