Home services
Be the company homeowners call
When a furnace dies or a roof leaks, homeowners ask Google, Google Maps and ChatGPT who's available and who to trust. Every week Groow checks whether your company is the answer in your town, does the work to make it you, and shows you the calls it brings in.
Updated
Perplexity · Des Moines, IAWho can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
Sample data
Everywhere they lookBefore they call you.
ChatGPT
Claude
Gemini- Perplexity
Google AI
Plus Google Search and Google Maps. Copilot, Grok, Meta AI and DeepSeek are coming soon.
What your customers ask AI
Examples of the questions we track for home services, on every engine, several times each, every week.
- 01Who can replace my furnace this week?
- 02Best roofer for hail damage near me?
- 03Is there a 24-hour plumber open now?
- 04How much does a panel upgrade cost here?
What AI looks at
The sources AI engines lean on when they recommend home services.
- Your Google Business Profile: services, hours, photos and reviews
- Directories like Angi, BBB, Yelp and Nextdoor
- Manufacturer dealer and certified-installer locators
- Service and city pages that answer cost and timing questions
Home servicesHow Groow gets home services recommended
See who AI recommends
Your share of AI recommendations next to every competitor, on every engine, for the hvac questions that matter.
Share of AI recommendations
44 answers per engine
| Company | | | | |
|---|---|---|---|---|
| Oakline Comfort Co. | 82% | 74% | 69% | 51% |
| Northbeam Heating & AirYOU | 64% | 48% | 71% | 22% |
| Ridgeway Mechanical | 44% | 52% | 38% | 40% |
| Bluestem Heating | 19% | 23% | 12% | 30% |
| Prairie Air Pros | 11% | 8% | 17% | 6% |
Sample data
Find the sources behind the answers
The review sites, directories, articles and threads AI cites, and where you're missing.
Where AI looks in your market
6 of 14 listed
Sample data
Act on it, then prove it
Prioritized opportunities with the evidence, the work done for you on Growth, and your visibility tracked week by week.
AI visibility · HVAC · Des Moines
7-week trend
- ChatGPT64%↑ 9%
- Claude48%↑ 7%
- Perplexity71%↑ 10%
- Gemini39%↓ 2%
- Google AI22%↑ 3%
Sample data
By trade
- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
HVAC
When a furnace dies in January, homeowners ask ChatGPT and Google who can come out today. Every week Groow checks whether your HVAC company is the answer on Google, Maps and AI, fixes the profile, listings and pages behind it, and shows you the calls it brings in.
Explore → Recent reviews
Themes AI picks up
Sarah K.★★★★★
“Same-day install and they cleaned up everything.”
Same-dayMike R.★★★★★
“Fair price, explained every option before starting.”
Fair price
Roofing
After a hailstorm, homeowners ask Google, Maps and ChatGPT which roofers to trust. Every week Groow checks whether you're named, why competitors are, and does the work to make it you.
Explore →You vs. Oakline Comfort Co.
Most recommended
Signal You Them Services on Google profile 5 12 Google reviews 140 312 Reviews in last 90 days 8 41 Listed on Angi No Yes Cost page on website No Yes 5 gaps sent to Opportunities
Plumbing
Burst pipes and flooded basements don't wait. Homeowners ask Google, Maps and ChatGPT who's available now. Every week Groow checks whether your plumbing company is named, and fixes the listings and websites the answers come from.
Explore →Question library · HVAC
25 questions
EmergencyHigh value
- “My furnace stopped working. Who can come out today?”
- “24 hour emergency HVAC near me”
ReplacementHigh value
- “Who should I hire for a new AC install?”
Cost
- “How much is a new furnace, and who's worth a quote?”
Trust
- “Which HVAC companies are family owned?”
Electrical
Panel upgrades, generators and EV chargers are high-ticket jobs that homeowners research on Google and ChatGPT first. Every week Groow checks whether your company is recommended and does the work to move you up.
Explore →Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedFoundation Repair
A wet basement or a cracked wall sends homeowners straight to Google and ChatGPT for answers. Every week Groow checks whether your company is recommended for foundation and waterproofing work, and fixes what the answers rely on.
Explore →
From the blog
- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
What Is Local AI Visibility? A Plain-English Guide for Contractors
5 min read · Homeowners now ask AI assistants who to hire. Here's what local AI visibility means for HVAC, roofing and plumbing companies, and how to check yours.
Read the post → Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedHow AI Assistants Choose Which Local Businesses to Recommend
6 min read · What ChatGPT, Google AI and Perplexity look at when they recommend a contractor, based on the sources they cite, and what you can do about each one.
Read the post →You vs. Oakline Comfort Co.
Most recommended
Signal You Them Services on Google profile 5 12 Google reviews 140 312 Reviews in last 90 days 8 41 Listed on Angi No Yes Cost page on website No Yes 5 gaps sent to Opportunities
Local SEO vs. AI Visibility: What's Different for Home-Service Businesses
5 min read · Local SEO and AI visibility overlap, but they're not the same job. Here's what carries over, what's new, and where to focus first.
Read the post →
Home services questions
Which trades do you work with?
HVAC, roofing, plumbing, electrical and foundation repair today, plus other high-ticket home services on request. Each trade has its own question library.
Is this different from local SEO?
It builds on it. AI assistants read the same profile, listings and reviews, but they pick one or two names instead of showing ten links, so the details matter more.
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