Home services
Get recommended when homeowners ask AI who to call
When a furnace dies or a roof leaks, homeowners ask AI who's available and who to trust. Groow tracks whether your company is the answer in your city, and fixes what AI reads about you.
Perplexity · Des Moines, IAWho can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
Sample data
Everywhere your customers look before they call you
ChatGPT
Claude
Gemini- Perplexity
Google AI
Plus Google Search and Google Maps, with Google AI Overviews on your keywords and maps. Copilot, Grok, Meta AI and DeepSeek are coming soon.
What your customers ask AI
Examples of the questions we track for home services, on every engine, several times each, every week.
- 01Who can replace my furnace this week?
- 02Best roofer for hail damage near me?
- 03Is there a 24-hour plumber open now?
- 04How much does a panel upgrade cost here?
What AI looks at
The sources AI engines lean on when they recommend home services.
- Your Google Business Profile: services, hours, photos and reviews
- Directories like Angi, BBB, Yelp and Nextdoor
- Manufacturer dealer and certified-installer locators
- Service and city pages that answer cost and timing questions
Home services
How Groow gets home services recommended
See who AI recommends
Your share of AI recommendations next to every competitor, on every engine, for the hvac questions that matter.
Share of AI recommendations
44 answers per engine
| Company | | | | |
|---|---|---|---|---|
| Oakline Comfort Co. | 82% | 74% | 69% | 51% |
| Northbeam Heating & AirYOU | 64% | 48% | 71% | 22% |
| Ridgeway Mechanical | 44% | 52% | 38% | 40% |
| Bluestem Heating | 19% | 23% | 12% | 30% |
| Prairie Air Pros | 11% | 8% | 17% | 6% |
Sample data
Find the sources behind the answers
The review sites, directories, articles and threads AI cites, and where you're missing.
Where AI looks in your market
6 of 14 listed
Sample data
Act on it, then prove it
Prioritized opportunities with the evidence, approved work executed on Enterprise, and your visibility tracked week by week.
AI visibility · HVAC · Des Moines
7-week trend
- ChatGPT64%↑ 9%
- Claude48%↑ 7%
- Perplexity71%↑ 10%
- Gemini39%↓ 2%
- Google AI22%↑ 3%
Sample data
By trade
- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
HVAC
When a furnace dies in January, homeowners ask ChatGPT and Google who can come out today. Groow tracks whether your HVAC company is the answer, and fixes the profile, listings and pages AI relies on.
Explore → Recent reviews
Themes AI picks up
Sarah K.★★★★★
“Same-day install and they cleaned up everything.”
Same-dayMike R.★★★★★
“Fair price, explained every option before starting.”
Fair price
Roofing
After a hailstorm, homeowners ask AI which roofers to trust. Groow tracks whether you're named, why competitors are, and fixes what AI reads about your company.
Explore →You vs. Oakline Comfort Co.
Most recommended
Signal You Them Services on Google profile 5 12 Google reviews 140 312 Reviews in last 90 days 8 41 Listed on Angi No Yes Cost page on website No Yes 5 gaps sent to Opportunities
Plumbing
Burst pipes and flooded basements don't wait. Homeowners ask AI who's available now. Groow tracks whether your plumbing company is named, and fixes the sources AI uses to decide.
Explore →Question library · HVAC
25 questions
EmergencyHigh value
- “My furnace stopped working. Who can come out today?”
- “24 hour emergency HVAC near me”
ReplacementHigh value
- “Who should I hire for a new AC install?”
Cost
- “How much is a new furnace, and who's worth a quote?”
Trust
- “Which HVAC companies are family owned?”
Electrical
Panel upgrades, generators and EV chargers are high-ticket jobs that homeowners research with AI first. Groow tracks whether your company is recommended and fixes what AI reads.
Explore →Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedFoundation Repair
A wet basement or a cracked wall sends homeowners straight to AI for answers. Groow tracks whether your company is recommended for foundation and waterproofing work, and fixes what AI relies on.
Explore →
From the blog
- Perplexity · Des Moines, IA
Who can replace my furnace this week?
Northbeam Heating & Air is well reviewed for furnace replacements, with same-day estimates and financing [1][2]. Oakline Comfort Co. is another option [3].
- [1] northbeamhvac.com/furnace-replacement
- [2] google.com/maps · 312 reviews
- [3] yelp.com/biz/oakline-comfort
What Is Local AI Visibility? A Plain-English Guide for Contractors
5 min read · Homeowners now ask AI assistants who to hire. Here's what local AI visibility means for HVAC, roofing and plumbing companies, and how to check yours.
Read the post → Where AI looks in your market
6 of 14 listed
Listed Missing× = times citedHow AI Assistants Choose Which Local Businesses to Recommend
6 min read · What ChatGPT, Google AI and Perplexity look at when they recommend a contractor, based on the sources they cite, and what you can do about each one.
Read the post →You vs. Oakline Comfort Co.
Most recommended
Signal You Them Services on Google profile 5 12 Google reviews 140 312 Reviews in last 90 days 8 41 Listed on Angi No Yes Cost page on website No Yes 5 gaps sent to Opportunities
Local SEO vs. AI Visibility: What's Different for Home-Service Businesses
5 min read · Local SEO and AI visibility overlap, but they're not the same job. Here's what carries over, what's new, and where to focus first.
Read the post →
FAQ
Home services questions
Which trades do you work with?
HVAC, roofing, plumbing, electrical and foundation repair today, plus other high-ticket home services on request. Each trade has its own question library.
Is this different from local SEO?
It builds on it. AI assistants read the same profile, listings and reviews, but they pick one or two names instead of showing ten links, so the details matter more.
Get started
Your competitors are already in the answer. Let's get you in it.
Customers ask Google, Maps and ChatGPT who to hire, and they go with the answer. Groow works every week to make that answer you, and shows you what it did.
- Free plan, no card
- Paid plans from $149 a month
- No long-term contracts
AI visibility
Northbeam Heating & Air · Example
- ChatGPT68%
- Google AI74%
- Perplexity72%
- Gemini61%
- Claude55%