05.09Data

The Local AI Index: what AI cites, by trade

What ChatGPT, Gemini, Perplexity and Google AI Mode cited in November 2026, across 10 trades in 10 US cities.

What we found, November 2026

  • 62% of everything AI cited was a directory, a review site or a best-of list. Businesses' own websites got 29% of citations, though 57% of answers cited at least one.
  • ChatGPT leans hardest on best-of lists: 46% of what it cites. Some of those lists are published by marketing firms so that AI will quote them.
  • Google AI Mode cited Google's own business listings in 90% of its answers. For Google's AI, your Google Business Profile is the source.
  • Each trade has sites of its own: avvo.com for personal injury law (53% of answers), carfax.com for auto repair (57% of answers), dentistsranked.com for dental (38% of answers).
Read the full report

Get the full data

Every site AI cited, for each trade and each assistant, as a spreadsheet (CSV). November 2026.

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Also on its own page: The Local AI Index: what AI cites, by trade

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