Your trade's own websites
Every trade has sites AI keeps coming back to: Avvo for lawyers, Carfax for mechanics, Houzz for landscapers. How to find and join yours.
Beyond the general directories, every trade has its own sites, and in our Local AI Index they were often the most cited of all for that trade. The share of each trade's answers that cited them:
- Personal injury law: Avvo (53%), Super Lawyers (41%) and Justia (39%).
- Auto repair: Carfax (57%), RepairPal (41%) and SureCritic (33%).
- Dental: Opencare (34%) and WebMD (30%).
- Landscaping: Houzz (36%) and LawnStarter (26%).
- Roofing: the BBB (31%) and The Roofing Brief (31%).
- HVAC and pest control: ConsumerAffairs (51% and 49%).
Find yours
- Look at what AI cited for your questions in lesson one, and pick out the sites that only cover your trade.
- Search for your top competitors by name. The sites that list them and not you are your gaps.
- Check your trade association, your state licensing board's lookup, and the dealer or installer finders of the brands you carry.
Sites AI trusts vs. Oakline
HVAC questions
| Website AI cites | You | Oakline | Answers |
|---|---|---|---|
| Google reviews | ✓ | ✓ | 31 |
| Angi | ✗ | ✓ | 24 |
| Yelp | ✓ | ✓ | 18 |
| Des Moines Register “best of” | ✗ | ✓ | 12 |
| Nextdoor | ✗ | ✓ | 9 |
3 sites list Oakline but not you, in 45 answers
Sample data
Join them properly
Same rules as before: claim before you create, match your name, address and phone exactly, and fill in every field. On trade sites, add the licences, certifications and specialties they ask for. That's what they rank on, and what AI repeats.
Do this before the next lesson
- Find the three sites that matter most for your trade.
- Claim or create your profile on each, with your licences and specialties.
- If you carry a brand with a dealer or installer finder, ask to be listed on it.
In Groow
Groow shows which websites AI cites for your trade and city, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.