05.05Lesson6 min

Reviews where AI reads them

AI weighs reviews on Yelp, the BBB and your trade's sites, not just Google. Where to build them up next, and each site's rules.

Google reviews matter most, and the Google Business Profile course covers them. But AI also reads ratings and review counts on the sites it cites: Yelp, the BBB, ConsumerAffairs, Angi, Thumbtack and your trade's own sites. A business with 200 Google reviews and none anywhere else looks thinner than it is.

Pick one more site

Look at the review sites AI cited for your trade in lesson one, and pick the one where you're weakest. Build reviews there next, alongside Google. Don't spread yourself across ten sites at once.

Each site has its own rules

  • Google, Thumbtack, Angi and most trade sites let you ask customers for reviews. Ask everyone, not just the happy ones.
  • Yelp asks businesses not to ask for reviews at all. Don't send customers there, but keep your Yelp profile complete and reply to the reviews you get.
  • Never offer anything for a review, on any site.

Recent reviews

Themes AI picks up

  • Sarah K.★★★★★

    “Same-day install and they cleaned up everything.”

    Same-day
  • Mike R.★★★★★

    “Fair price, explained every option before starting.”

    Fair price

Sample data

What customers say in their reviews is what AI repeats about you.

Reply everywhere

Reply to reviews on every site, good and bad, the way you do on Google: thank people by name, mention the job, and take problems offline. AI reads the replies too, and so do customers comparing you.

Do this before the next lesson

  • Note your rating and review count on the three review sites AI cites most for your trade.
  • Pick one besides Google that allows asking, and add its link to your review request.
  • Reply to any reviews there you haven't answered.
Get the review request templates

In Groow

Groow's reviews analysis shows what your Google reviews say next to the top 3 on your map, and drafts a reply to each new review for you to approve.

Put this to work on your business

Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.