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What your agency needs from you
For a business owner whose agency handles AI search and Google. Do the first two sections once, then keep the routine going.
1. Give access, never a password
- Google Business Profile: your agency as a Manager, under People and access.
- Google Search Console: your agency as a user, under Settings, Users and permissions.
- Google Analytics: your agency in Admin, Property access management (Viewer to read, Editor to set up tracking).
- Your website: a login of their own, never yours.
- Facebook, LinkedIn and other pages: your agency as an admin or editor from each page's settings.
2. Send the facts only you know
- Your services, and your prices or what affects them.
- The towns you really serve, your hours and how fast you respond.
- Licenses, certifications, insurance and memberships.
- What you do differently, in your own words.
- A few real photos: your team, your vans, your work and your premises.
3. Every week
- Ask every customer for a review the day the job is done, not just the happy ones.
- Approve or comment on your agency's drafts within a few days.
- Fill in any [add: …] gaps in a draft with the real facts.
4. Every month
- Read the report: the headline number, what changed and what's next.
- Tell your agency what's new: a service, a location, hours, an award, a sponsorship.
- Send a few new photos.
5. Keep the keys
- You own every account; your agency is a user on each.
- Keep a list of who has access to what.
- When someone leaves, or you change agency, remove their access the same day.
Also on its own page: What your agency needs from you
Is your agency on Groow?
Agencies use Groow to do this work for every client each week, and to show what it moved in a monthly report written in plain words.