What only you can do
The few things your agency can't do without you: reviews, the facts only you know, real photos, quick approvals and news about your business.
Your agency can do most of the work. A few things only you can do, and they're often the ones that matter most.
Ask every customer for a review
Reviews are one of the clearest signals for Google and AI. Your agency can write the message, and its tools may even send it for you, but only you know who your customers are and when each job is done. Ask everyone, the same day, not just the happy ones: Google's rules don't allow asking only the customers you expect to be pleased.
After every job
Automatic
- 1
Job closed
Furnace install · Sarah K.
- 2
Text sent
2 hours later
- 3
Review posted
★★★★★ “Same-day install…”
- 4
Reply drafted
Approved by you
Sample data
Fill in the facts only you know
- Your prices, or what affects the price.
- Licenses, certifications, insurance and memberships.
- Your hours, how fast you respond, and the towns you really serve.
- What you do differently, in your own words.
Drafts from your agency may have gaps marked [add: …]. Those are the facts AI quotes most. Fill them in rather than letting a vague sentence stand.
Send real photos
Photos of your team, your vans, your work and your premises make your Google profile and your pages believable. A few each month from your phone are plenty.
Approve quickly
Most agencies wait for your OK before anything goes live. A draft that waits two weeks for approval is two weeks of nothing changing.
Tell them what's changing
A new service, a new location, new hours, a move, an award or a local sponsorship: each is something to update or to talk about. Your agency only knows if you tell them.
Do this before the next lesson
- Make asking for a review part of finishing every job: a text or email the same day.
- Send your agency three facts about your business that a competitor couldn't say.
In Groow
Drafts in Groow mark the facts they need from you with [add: …], and its review tools give your agency the message and the link to use.
Is your agency on Groow?
Agencies use Groow to do this work for every client each week, and to show what it moved in a monthly report written in plain words.