How to read your monthly report
What the numbers in an AI search report mean, which ones matter most, and why AI numbers move around from one month to the next.
Each month your agency should show you what changed. Reports differ, but most cover the same few things. Here's what each one means.
How often AI named you
The share of AI answers to your customers' questions that named your business. It's the headline number. Recommended goes a step further: the answers that suggested you, not just mentioned you.
Share of mentions
Of all the times AI named a business like yours, the share that was you. It shows where you stand against your competitors.
Google and your website
Clicks from Google, where you rank for the searches that matter, visits from AI assistants, and the calls and forms that came in. Leads are what you feel; the other numbers explain them.
54%
Mention rate
↑ +14
#1.6
Avg. position
↑ +0.8
9
Fixes live
In plain English
You're now recommended in more than half of AI answers for furnace questions, up from 40%. The new services on your Google profile made the biggest difference.
Sample data
Why the AI numbers move
Ask an AI assistant the same question twice and you can get different businesses. That's why good reports ask each question many times and treat small moves as noise. A change matters when it lasts, or when it's bigger than the usual ups and downs.
Questions worth asking
- Which of the changes you made do you think moved this number, and how can we tell?
- What's planned next, and why that first?
- Is there anything you need from me?
Do this before the next lesson
- Find the headline number in your last report, and how it changed.
- Ask your agency the three questions above at your next check-in.
In Groow
Groow's monthly report says it in plain words, marks the moves that are within normal variation, and shows what each change your agency made has moved. Your agency can share it as a link, no sign-in needed.
Is your agency on Groow?
Agencies use Groow to do this work for every client each week, and to show what it moved in a monthly report written in plain words.