What your agency does every week
The work behind AI search and Google, in the order it usually happens: check where you stand, fix what's holding you back, get you mentioned, and report.
Agencies work in different ways, but the work behind AI search and Google follows the same loop: check where you stand, fix what's holding you back, get you onto the sites AI reads, and show you what changed.
Check
Each week they ask the questions your customers ask, on the AI assistants that matter, and see who gets named. They also check where you rank on Google, where you show on Google Maps, and your reviews.
Fix
- Your website: pages AI can read and quote, a page for each service and town, and your facts stated plainly.
- Your Google Business Profile: categories, services, photos, posts and replies to reviews.
- Your listings: the same name, address and phone on every directory.
This week, Groow…
Last 7 days
- Asked ChatGPT, Gemini, Claude, Perplexity and Google AI 200 questions your customers ask
- Found 3 websites AI trusts that name competitors but not you
- Spotted 2 Google searches close to page 1, with the fix drafted
- Drafted 4 social posts and 1 article for your approval
- Counted 18 calls, forms and bookings from AI and Google
Waiting on you: approve 4 posts · reply to 2 reviews
Sample data
Get you mentioned
AI trusts what other sites say about you. Your agency finds the directories, review sites and best-of lists AI reads for your questions, and works to get you onto them. The lasting way is to ask to be considered, with real reasons. Paid links that aren't disclosed break Google's spam policies.
Report
Once a month you should get a report in plain words: how often AI named you, how Google and your website did, what was done, and what's next. Lesson 5 shows how to read it.
Do this before the next lesson
- Ask your agency which questions, AI assistants and towns they check for you.
- Ask what they plan to fix first this month, and why.
In Groow
Groow runs this loop for your agency: the weekly checks, a to-do list ranked by impact, a draft for each fix, and the monthly report you'll get.
Is your agency on Groow?
Agencies use Groow to do this work for every client each week, and to show what it moved in a monthly report written in plain words.