Track each location, and put effort where it counts
Each location ranks differently, so check each one from its own area. How to compare them, and where your next hour is best spent.
A search for “furnace repair” gives different results in every town, because Google weighs distance. A single ranking for your business tells you very little: you need to know where each location stands in its own area.
Check from each location
- Check your main searches from each location's area, not just from head office.
- Look beyond the doorstep: a location can be first on its own street and missing two miles away.
- Compare each location's Performance in its Google profile: calls, website clicks and direction requests.
All locations
Google Maps · spots in the top 3
- Des Moines40%↑24
- Ankeny28%↑8
- West Des Moines52%↑12
- Urbandale16%↓4
Each location re-mapped weekly or monthly, on its own schedule.
Sample data
Where to put effort
- The weakest location with the most demand around it usually gives the biggest return.
- Fix the basics there first: its profile, page, reviews and listings.
- Copy what works: if one location ranks well, compare its profile, page and reviews with the others.
Give each change a few weeks, and check each location on the same day each month.
Do this before the next lesson
- Write down each location's spot for your top three searches, from its own area.
- Pick the location with the most room to grow, and work through lessons 2 to 4 for it first.
- Put a monthly check for each location in your calendar.
In Groow
Every keyword you track is checked on Google from each location, and Rankings and Local maps compare your locations side by side.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.