Why every location needs its own presence
Google and AI judge each location on its own, by where the customer is. What that means, and the most common mistake businesses with several locations make.
When someone searches “dentist near me”, Google shows the practices closest to them that match. For a business with three locations, that's three separate contests: each location competes in its own area, against its own neighbours.
AI answers work the same way. Ask for “an HVAC company in Ankeny” and the answer names the business that's clearly there, often with the location and its address.
What each location needs
- Its own Google Business Profile, with its own address or service area, phone and hours.
- Its own page on your website, linked from that profile.
- Its own reviews, from customers of that location.
- Its own rankings to watch, because each one ranks differently.
All locations
AI Visibility Score
- Des Moines, IA72↑18
- Ames, IA64↑11
- Cedar Rapids, IA51↑9
- Omaha, NE38↑4
Sample data
The most common mistake
One profile and one page doing the work for every location. It leaves all but one location off the map, and gives AI nothing to say about the others. The rest of this course sets each one up properly.
Do this before the next lesson
- List every location: its address, who works there, and the towns it serves.
- Search your main service from each location's area, or ask someone there to, and note where each one shows up.
In Groow
Groow tracks each location separately and shows them side by side: Google Maps spots, reviews and AI visibility.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.