A page for each location
Every location needs its own page: its details exactly as on its Google profile, the towns it serves, and proof you really work there.
Each location's Google profile should link to its own page on your website, and that page should leave no doubt that the location is real, local and good at what it does.
What goes on a location page
- Its name, address and phone, exactly as on its Google profile, and its hours.
- A map, and directions people can use: landmarks, parking, which entrance.
- The towns and neighbourhoods it serves.
- The services this location offers, if they differ from the others.
- Proof: the team, a few real jobs with photos, and reviews from that location's customers.
Behind the page
Give each location page its own LocalBusiness structured data with that location's details. Link every location page from one page that lists them all, and from your main service pages.
{
"@type": "LocalBusiness",
"name": "Northbeam Heating & Air",
"areaServed": "Des Moines, IA",
"makesOffer": {
"@type": "Service",
"name": "Furnace replacement"
},
"aggregateRating": { "ratingValue": 4.9 }
}Sample data
Don't make the pages identical apart from the address. A location page earns its place with details only that location has.
Do this before the next lesson
- Check each location has its own page, and that its Google profile links to it.
- Make the name, address, phone and hours on each page match its profile exactly.
- Add a few real jobs, photos and a review to your weakest location's page first.
In Groow
Groow's Write the page drafts a page for a location or a town, and its weekly site audit checks each page's structured data.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.