One Google profile per location, done properly

Which locations get a profile

• A location customers visit, staffed during the hours you list: yes.
• A base your team drives out from: yes, as a service-area profile, with the address hidden if customers don't visit.
• A mailbox, virtual office or rented desk nobody staffs: no. Google's guidelines don't allow it, and profiles for places like that get suspended.

Set each one up the same way

• The same business name on every profile, the one on your sign. The town goes in the address, not in the name.
• Its own local phone number and its own hours, including holiday hours.
• A link to that location's page on your website, not your homepage.
• The same main category for locations that do the same work, then the services each one really offers.
• Real photos from that location: the building, the team, the vans, the jobs.

Manage them in one place

Put every location in one business group in Google Business Profile, so the right people can manage them all, and give each location's manager access to their own. With ten or more locations of the same business, you can ask Google for bulk verification instead of verifying each one.

When a location moves or closes

If a location moves, change the address on its existing profile instead of creating a new one, so it keeps its reviews. If it closes, mark its profile as permanently closed.