Reviews and listings for every location
Reviews and directory listings belong to a location, not the brand. How to ask each location's customers, and keep every listing right.
Reviews, location by location
- Each profile has its own review link and QR code. Make sure each location's customers get that location's link.
- Ask every customer, right after the job, the same way at every location.
- Reply to every review on every profile.
- Watch for one location falling behind: a strong main location can hide a weak one.
Listings, location by location
Directories list locations, not brands. Give each location its own listing on Bing Places, Apple Business Connect, Yelp and the directories for your trade, with its name, address and phone exactly as on its Google profile.
Duplicate cleanup
Yelp
Northbeam Heating & Air
15 reviews · 1 listing
Sample data
Duplicates are common with several locations: an old address, a location listed twice, or two locations merged into one. Search each location's phone number to find them, and fix or merge them where they're listed.
Do this before the next lesson
- Make a sheet of each location's review link, and give each location its own.
- Search each location's phone number on Google, Yelp and Bing, and fix any duplicates.
- Compare review counts across locations, and pick the weakest to focus on this month.
In Groow
Groow reads every location's public Google listing each week, checks it against that location's address and phone, and compares each location's reviews with the top 3 on its own map.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.