Answer in the first two sentences
The first two sentences decide whether a page gets quoted. A simple way to write them, with examples, and the title and heading to match.
If you change one thing on your pages, change the first two sentences. They're what customers read before deciding to stay, what Google weighs most, and what AI quotes.
A simple way to write them
Say what you do, where, and the one fact that matters most to someone choosing: how fast, how much, or what's guaranteed. Then the next most useful fact.
- Instead of “Welcome to Northbeam, your trusted local heating experts”: “We replace furnaces across Des Moines, Ankeny and West Des Moines, usually within two days, with the price agreed in writing before we start.”
- Instead of “We offer a wide range of drain services”: “We clear blocked drains in Denver the same day, for a fixed price you'll know before we start.”
Furnace Replacement in Des Moines
FAQ
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LocalBusiness · Service · FAQPage
Answers the question
“How much does furnace replacement cost in Des Moines?”
Cited in 9 answersSample data
The title and the main heading
The page's title (what shows in Google and the browser tab) and its main heading should both name the service and the town: “Furnace replacement in Des Moines”. Not your business name on its own, and not a slogan. Your name can go at the end of the title.
Then the details
Under the first two sentences, give the details in the order a customer wants them: what's included, how long it takes, what it costs or what affects the price, and why customers choose you. Short paragraphs, and a heading for each part.
Do this before the next lesson
- Rewrite the first two sentences of your three most important service pages: what you do, where, and the fact that matters most.
- Make each page's title and main heading name the service and the town.
- Read each first paragraph out loud. If it doesn't answer the question, rewrite it.
In Groow
Groow checks your most important pages every week for what gets them quoted, and Write the page drafts new ones with the answer up front for you to edit.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.