The quotable page checklist

• One page for each service you want customers to find, and one for each town you really serve.
• Write down the question the page answers, the way a customer would ask it (“how much does a new furnace cost in Des Moines?”).
• Write down the search it's for (“furnace replacement Des Moines”).

• The title and the main heading name the service and the town.
• The first two sentences answer the question: what you do, where, and the one fact that matters most (how fast, how much, what's guaranteed).

• The towns and neighbourhoods you serve, by name.
• What's included, and how long it takes.
• Prices, price ranges, or what affects the price.
• Licences, certifications, insurance, guarantees and years in business: only what's true.
• Who you're best for, in a sentence.
• A real example: a recent job, with the town and what you did.
• No empty claims (“best in town”, “top quality”): replace each one with a fact.

Add three to five questions customers really ask, each answered in two to four sentences. To find them, use this filter in Google Search Console (Performance → Search results → Add filter → Query → Custom (regex)):

• Real proof from that town: jobs you've done there, photos, and reviews from customers there.
• Local details only someone who works there knows: the neighbourhoods, the older homes, the permits.
• Never just swap the town name on the same page. Google treats near-identical town pages as spam.

• LocalBusiness structured data with your name, address, phone, hours and links to your profiles.
• Links between each service page, its town pages and your homepage.
• Nothing blocks AI crawlers from reading it (the free AI crawler checker tells you).

• Re-read your most important pages and update prices, timings and anything that changed.
• Ask AI your main questions and note which of your pages it quotes.