The specifics AI repeats
AI repeats numbers and facts, not adjectives. Which specifics to put on every service page, and the empty claims to replace.
AI assistants recommend businesses for specific reasons: “same-day service”, “upfront pricing”, “licensed since 2009”, “good with older homes”. They can only repeat what your pages and your profiles actually say.
What to put on every service page
- The towns and neighbourhoods you serve, by name.
- What's included, and how long the job usually takes.
- Prices, a price range, or what affects the price. Even “most jobs cost between $X and $Y” is far more useful than nothing.
- Licences, certifications, insurance and guarantees, with numbers where there are any: “10-year warranty on parts and labour”.
- Years in business and the jobs you've done: “over 4,000 furnaces installed since 2009”, if it's true.
- Who you're best for: “older homes”, “emergencies”, “commercial kitchens”.
- A real example: a recent job, the town it was in, and what you did.
Replace every empty claim
“Best in town”, “top quality”, “affordable prices” and “customer satisfaction is our priority” say nothing AI can use, and customers skip them too. Replace each one with a fact: instead of “fast service”, “we answer the phone 24 hours a day and arrive within two hours for emergencies”.
Say it the same way everywhere
Use the same facts on your website, your Google Business Profile and your directory listings. When every source agrees, AI repeats it with confidence. When they disagree, it hedges or leaves you out.
Do this before the next lesson
- Write down ten facts about your business: prices or ranges, timings, guarantees, licences, years, jobs done, who you're best for.
- Add the ones that are missing to your main service page.
- Find every empty claim on that page and replace it with one of your facts.
In Groow
Groow's Fact check shows what AI gets wrong or leaves out about you, so you know which facts your pages need to say more clearly.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.