04.04Lesson6 min
Answer the questions people really ask
Your customers have already told Google what they want to know. How to find those questions and answer them where AI will read them.
A short questions-and-answers section on each main page does two jobs: it answers what customers want to know before they call, and it gives AI ready-made answers to quote.
Find the real questions
- Google Search Console: under Performance, add a Query filter, choose Custom (regex), and paste ^(who|what|when|where|why|how|which|can|does|is|should)\s to see the questions people searched before they found you.
- Google's “People also ask” box, when you search your main service and town.
- Your own phone calls and emails: the questions you answer every week.
Answer them well
- Put each question on the page that already shows up for it, not on a separate FAQ page nobody visits.
- Answer in two to four sentences, starting with the answer: “Yes, most furnaces can be replaced in a day.”
- Use real numbers and conditions, and say when the answer is “it depends”, and on what.
Don't add a questions section just to get a special Google listing: since 2023 Google shows those for very few sites. Add it because customers and AI read it.
Do this before the next lesson
- Run the Search Console question filter, or note five questions customers asked you this month.
- Add the five most common, with short answers, to the page that already shows up for them.
- Start each answer with the answer.
In Groow
Groow finds the questions people ask Google that your pages already show up for, and drafts the answers for the page that ranks.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.