Town pages that aren't copies
A page for each town you serve helps, if it's real. What to put on each one, and why swapping the town name gets you nowhere.
When someone asks for “a plumber in Ankeny”, Google and AI look for a page about plumbing in Ankeny. If you serve several towns, a page for each of the ones that matter most is worth the effort, as long as each page is real.
What makes a town page real
- Jobs you've done there: what, where in town, and what you found.
- Photos from those jobs, and reviews from customers in that town.
- Local details only someone who works there knows: the older neighbourhoods, the common problems, the permits.
- How soon you can get there, and anything that's different there (a trip charge, a nearby office).
Why copies don't work
Pages that are the same text with a different town name each time help nobody. Google's spam policies treat them as doorway pages, and AI has nothing new to quote from them. Ten real town pages beat a hundred copies.
Where to start
List the towns where most of your jobs come from, and write a page for the top three first. Link to each from a page that lists all the areas you serve, and from the related service pages.
Do this before the next lesson
- List your top three towns by number of jobs.
- For the first one, gather three recent jobs, a few photos and a review from a customer there.
- Write its page with the town page outline.
In Groow
When a competitor publishes a page for a town or service you don't have a page for, Groow puts it on your To do list, with Write the page ready.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.