How AI picks a dentist
For dentists, AI cited dentist ranking sites, Opencare and WebMD, and practices' own websites were almost a third of what it cited.
80 AI answers to questions about dentists cited four or five sites each. Directories and review sites were 33% of what they cited, practices' own websites 32%, best-of lists 24%, and publishers 11%.
The sites cited most
- Dentists Ranked, in 38% of answers.
- Opencare, in 34%.
- WebMD, in 30%.
- Top Rated Dentist, in 24%.
- Google, through Maps and Business Profiles, in 23%.
What it means
Dentistry has its own sites: two ranking sites, a booking directory (Opencare) and WebMD. And your practice's own website counted almost as much as all the directories together.
What to do first
- Search your city on Dentists Ranked and Top Rated Dentist, and read how each one chooses.
- Check whether your practice appears on WebMD, and that its details are right.
- Decide whether Opencare's booking directory suits your practice.
- On your website, say whether you take new patients, which insurance you accept, and give each main treatment its own page.
Do this before the next lesson
- Search your city on Dentists Ranked and Top Rated Dentist.
- Add a new-patients section to your website: insurance accepted, what a first visit costs, how soon you can see someone.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.