How AI picks a roofer
For roofers, the BBB and The Roofing Brief were cited most, and publishers were a bigger share than in any other trade. What to do about each.
80 AI answers to questions about roofers cited about five or six sites each. Directories and review sites were 31% of what they cited, roofers' own websites 30%, best-of lists 20%, and publishers 15%, the most of any trade.
The sites cited most
- The BBB, in 31% of answers.
- The Roofing Brief, in 31%.
- Angi, in 28%.
- Forbes, in 26%.
- Google, through Maps and Business Profiles, in 25%.
What it means
Trust counts for roofers, and the BBB was cited most. Most businesses have a BBB profile whether they set one up or not; accreditation is optional and paid. Roofers' own websites were almost a third of what AI cited, so your site is a big part of the answer.
What to do first
- Look up your BBB profile, correct its details, and answer any complaints on it.
- See whether The Roofing Brief has a page for your city, and how it chooses.
- Claim your Angi profile and fill in every field.
- Show proof on your website: licenses, insurance, warranties, and photos of real jobs in the towns you work in.
Do this before the next lesson
- Check your BBB profile is accurate.
- Add your license, insurance and warranty details to your website's main pages.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.