How AI picks an HVAC company
ConsumerAffairs and Forbes led for HVAC, but they mostly rank national brands. Where a local HVAC company can win instead, and what to do first.
80 AI answers to questions about HVAC companies cited about six sites each. Directories and review sites were 33% of what they cited, HVAC companies' own websites 28%, best-of lists 27%, and publishers 11%.
The sites cited most
- ConsumerAffairs, in 51% of answers.
- Forbes, in 33%.
- Angi, in 24%.
- Google, through Maps and Business Profiles, in 23%.
- Thumbtack, in 23%.
What it means
ConsumerAffairs and Forbes publish national guides that mostly rank big brands and franchises, so they're hard for a local company to get onto. The rest is open to you: your Google profile, the directories, the local best-of lists, and your own website, which was more than a quarter of what AI cited.
What to do first
- Complete your Google Business Profile: categories, every service, photos, and reviews that keep coming.
- Claim your free Angi and Thumbtack profiles and fill in every field.
- Find the local “best HVAC company in [your city]” lists and ask to be considered.
- Give each main service its own page: furnace repair, AC installation, heat pumps, maintenance plans.
Do this before the next lesson
- Ask ChatGPT for the best HVAC company in your city and note the sites it cites.
- Set up whichever of Angi and Thumbtack you're missing this week.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.