How AI picks a house cleaner
For house cleaning, Thumbtack was cited in half of AI's answers, and cleaners' own websites were a bigger share than in any other trade.
80 AI answers to questions about house cleaning services cited four or five sites each. Directories and review sites were 39% of what they cited, cleaners' own websites 38%, the most of any trade, best-of lists 19%, and publishers 3%.
The sites cited most
- Thumbtack, in 51% of answers.
- Angi, in 33%.
- Google, through Maps and Business Profiles, in 23%.
- Expertise, in 20%.
- Care.com, in 13%.
What it means
Two things decide it: being on the booking directories, and a website that answers what customers ask, like what's included in a clean, how pricing works and whether you bring supplies.
What to do first
- Claim your free Thumbtack and Angi profiles.
- On your website, spell out what each kind of clean includes, how you price it, and the areas you cover.
- Find your city's page on Expertise and see how it chooses.
- Ask every customer for a Google review.
Do this before the next lesson
- Write down what your standard clean includes, and put it on your website.
- Claim whichever of Thumbtack and Angi you're missing.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.