How AI picks a pest control company
For pest control, ConsumerAffairs and Forbes led, but they mostly rank national brands. Where a local company can win, and what to do first.
80 AI answers to questions about pest control companies cited about six sites each. Directories and review sites were 36% of what they cited, companies' own websites 31%, best-of lists 22%, and publishers 11%.
The sites cited most
- ConsumerAffairs, in 49% of answers.
- Forbes, in 33%.
- Angi, in 30%.
- Google, through Maps and Business Profiles, in 25%.
- Thumbtack, in 25%.
What it means
As in HVAC, the two most cited sites publish national guides that mostly rank big brands. A local company's openings are its Google profile, Angi and Thumbtack, the local best-of lists, and its own website, which was nearly a third of what AI cited.
What to do first
- Complete your Google Business Profile, with each service and the pests you treat.
- Claim your Angi and Thumbtack profiles.
- On your website, give each pest and treatment its own page: how long it takes, whether it's safe around pets and children, and what affects the price.
- Look for the local best-of lists for your city and ask to be considered.
Do this before the next lesson
- List the pests you treat most, and check each has its own page on your website.
- Claim whichever of Angi and Thumbtack you're missing.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.