How AI picks a personal injury lawyer
For injury lawyers, Avvo, Super Lawyers and Justia led, and law firms' own websites were the biggest share of what AI cited. What to do first.
80 AI answers to questions about personal injury lawyers cited about five sites each, and every answer cited at least one. Law firms' own websites were 37% of what they cited, more than any other kind of site, then directories and review sites (31%) and best-of lists and rating sites (26%).
The sites cited most
- Avvo, in 53% of answers.
- Super Lawyers, in 41%.
- Justia, in 39%.
- Best Law Firms, in 23%.
- Best Lawyers, in 23%.
What it means
Two kinds of site lead: free lawyer directories you can claim (Avvo and Justia), and peer-review lists you can't buy your way onto (Super Lawyers, Best Lawyers and Best Law Firms). And your own website is the biggest single share.
What to do first
- Claim and complete your Avvo and Justia profiles: practice areas, cities, bar admissions and a real photo.
- Super Lawyers, Best Lawyers and Best Law Firms choose by peer review, so there's nothing to buy. If you're already recognised, keep your details current.
- On your website, give each practice area and each city you serve its own page, answering what clients ask: fees, how long a case takes, what you'll need from them. Stay within your state bar's advertising rules.
Do this before the next lesson
- Claim your Avvo and Justia profiles and fill in every field.
- Check each practice area has its own page on your website.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.