How AI picks a landscaper
For landscapers, Thumbtack and Houzz led, and directories were almost half of what AI cited. Where to be listed, and what to show.
80 AI answers to questions about landscaping companies cited about five sites each. Directories and review sites were 48% of what they cited, best-of lists 27%, landscapers' own websites 21%, and publishers 4%.
The sites cited most
- Thumbtack, in 44% of answers.
- Houzz, in 36%.
- Google, through Maps and Business Profiles, in 26%.
- HomeGuide, in 26%.
- LawnStarter, in 26%.
What it means
Landscapers are judged on where they're listed and on what their work looks like. Houzz is built around project photos, and HomeGuide and LawnStarter publish pages for each city.
What to do first
- Claim your free Thumbtack and Houzz profiles, and put real project photos on Houzz.
- See whether HomeGuide has a page for your city, and how it chooses.
- On your website, show finished projects by town, with what each cost or what affected the price.
Do this before the next lesson
- Add five real project photos to your Houzz profile.
- Add a projects page to your website, with the town for each job.
In Groow
Groow shows which of these sites AI cites for your own questions in your town, and which of them list your competitors but not you.
Put this to work on your business
Groow checks how ChatGPT, Google and Google Maps see your business every week, tells you what to fix first, and drafts the work for your OK.